NEW YORK & SYDNEY — Following its recent partnership with U.S.-based Jake Rosen Entertainment and a new collaboration with Bitspearhead, AIR Media-Tech, a leader in creator economy solutions, continues its international expansion. The company today announced a strategic partnership with Gamer Talent, an Australian agency for gaming creators, to enhance content reach and monetization for Australian talent.
This partnership is part of AIR Media-Tech’s strategy to provide talent agencies with monetization pipelines. By leveraging AIR’s distribution infrastructure, Gamer Talent’s roster can now access platforms including MSN, Bing, and Microsoft Edge, reaching an audience of 700 million monthly active users without requiring additional production work.
The collaboration begins with the onboarding of gaming creator Miss Twisted. Her content library will serve as the first Australian-based catalog to be distributed through this revenue-generating pathway.
"Expanding our distribution footprint into the Australian market with Gamer Talent is a natural progression of our global strategy," said Sergii Bilousov, Founder & CEO of AIR Media-Tech. "After seeing momentum with our U.S. partners, we are providing these same growth opportunities to the Australian gaming community, helping creators maximize their impact with no additional operational overhead."
By joining AIR’s network, Gamer Talent creators gain access to a "create once, distribute everywhere" model, ensuring their content generates incremental revenue and reaches new audiences across Microsoft’s native news feeds and digital ecosystems.
"At Gamer Talent, we want to help our creators find new and exciting ways to monetise and grow. AIR Media-Tech's distribution infrastructure will help Miss Twisted connect with new audiences without adding anything extra to her plate. This partnership will help our talent reach audiences around the world, and is an exciting step for our creators and us," said Eranga De Silva, Partnerships Manager at Gamer Talent.
About Gamer Talent
Gamer Talent is an Australian talent management agency dedicated to the gaming and esports industry. Representing a roster of creators, streamers, and broadcasters, the agency connects digital talent with brands, providing management, career development, and commercial opportunities.
About AIR Media-Tech
AIR Media-Tech is a global leader in the creator economy, providing an ecosystem of growth solutions for creators and talent agencies. Supporting 3,000+ creators across 70+ countries, AIR’s network generates over 125 billion annual views. With a suite of 40+ services, AIR enables talent to scale influence and revenue across digital platforms.
Media Contact:
Katia Sukholitko
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