NOVA ERA is an album by The Maneken, a band and solo project of Eugene Filatov, a Ukrainian composer and arranger creating music for artists, advertising, and film, a sound producer for ONUKA, and a member of the European and Ukrainian Film Academies. On YouTube, the album has more than 1.2 million views. Five songs got music videos, and the whole album got a live version, released one song at a time as 14 live videos.
We've worked with Eugene's team on The Maneken's YouTube channel since before NOVA ERA came out, so we saw the album's whole run on YouTube from the inside.
The live album kept growing after the concert. Released as 14 separate songs over eight weeks, it has about 199,000 views, and its two biggest videos came out third and fifth, not first.
NOVA ERA at a glance
Artist
The Maneken, a band and solo project of Eugene Filatov, a Ukrainian composer and arranger creating music for artists, advertising and film, sound producer for ONUKA, and member of the European and Ukrainian Film Academies
Album
NOVA ERA, out May 23, 2025
Music videos
Five songs, four of them past 100,000 views each
Live album
The whole album played live online, then released as 14 live videos with about 199,000 views together
Total
More than 1.2 million views on YouTube, as of October 8, 2026
Releasing an Album on YouTube: One Music Video, Four Platforms
NOVA ERA came out on May 23, 2025. The campaign started a month earlier, on April 23, with a teaser for One-Night Stand, a song with French singer Nathan Daisy. Five songs from the album got music videos on the channel.
NOVA ERA music videos on YouTube (views as of October 8, 2026)
| Date | Release | Views |
|---|---|---|
| April 23, 2025 | One-Night Stand feat. Nathan Daisy, teaser | 2,188 |
| April 26, 2025 | One-Night Stand feat. Nathan Daisy, music video | 362,426 |
| May 9, 2025 | В Моїм Серці (In My Heart), music video | 325,188 |
| May 23, 2025 | NOVA ERA, album release | — |
| June 13, 2025 | Зупинись (Stop), music video | 203,270 |
| September 25, 2025 | Своє (My Own), music video | 111,865 |
| May 23, 2026 | Until It's Over, music video | 42,199 |
The first four have each passed 100,000 views.
Every one of them came with vertical clips, cut separately for each platform, from 9:16 for YouTube Shorts and 4:5 for Instagram and Facebook to under 30 seconds for Spotify Clips.
Eugene's team set clear rules for those clips, and they work for any release.
Eugene's team's rules for vertical clips
01
Two or three moments
Pick the strongest moments of the music video, not the whole thing.
02
Subtitles for English songs
Those clips need to work abroad. Ukrainian songs can go without.
03
Name first, album last
The artist and track name open the clip. Everything else, like the album title, goes at the end.
04
Keep the artist in the frame
When a scene is cropped to vertical, the crop follows Eugene through the shot.
One rule came from a test. On the One-Night Stand clips, the title card sat at the end. For the song "В Моїм Серці" (In My Heart), the team moved it to the start, so the artist's name showed up before anyone could swipe away.
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Find what's capping me →One Concert, 14 Live Videos: How the Live Album Rolled Out
NOVA ERA has a live version too. On May 23, 2026, Eugene played the whole album start to finish in an online concert on YouTube. The music video for Until It's Over came out the same day.
The countdown ran in Shorts. It started with a save-the-date clip, then backstage footage six days out and a reminder five days out. On the day itself, one more Short promised a fully live show with no repeats and no recording. The trailer went up two days before.
Then the concert went out in pieces. The content plan we built with Eugene's team released it as 14 live videos, one track every three to six days from May 29 to July 24. Most of them got two Shorts, one announcing the premiere and one saying the full live version was on the channel. The full 52-minute concert video went up last, on August 1.
Nova Era Live on YouTube: release dates and views (views as of October 8, 2026)
| Date | Live video | Views |
|---|---|---|
| May 29, 2026 | Look Who's Back | 23,708 |
| June 4, 2026 | Нова Ера (New Era) feat. Sirko | 12,862 |
| June 11, 2026 | Без Тебе (Without You) | 34,679 |
| June 16, 2026 | Зупинись (Stop) | 22,488 |
| June 23, 2026 | Hedgehogs Love feat. Nathan Daisy | 37,508 |
| June 26, 2026 | Fade Away | 14,766 |
| June 29, 2026 | Своє (My Own) | 7,539 |
| July 3, 2026 | Footsteps | 5,121 |
| July 8, 2026 | One-Night Stand feat. Nathan Daisy | 5,900 |
| July 11, 2026 | В Моїм Серці (In My Heart) | 11,685 |
| July 15, 2026 | What Heaven Is Like feat. Gregory Boyd | 2,052 |
| July 17, 2026 | Until It's Over | 6,952 |
| July 21, 2026 | Life Goes On | 3,974 |
| July 24, 2026 | Walker | 10,020 |
| August 1, 2026 | Full live album, 52 minutes | 1,105 |
Nova Era Live on YouTube, views as of October 8, 2026
The full 52-minute concert
1,105
views
The same concert as 14 live videos
≈199,000
views together
About 180x more views for the same performance, released one track at a time.
Split into tracks, the same concert has about 199,000 views. As one 52-minute video, it has 1,105, about 180 times fewer. The comparison isn't perfect, since the full video came out last and asks for almost an hour. Still, YouTube gives artists the same advice. Don't upload all your release videos at once. Instead, spread them out over weeks.
Interest held, too. The biggest live videos weren't the first ones. Hedgehogs Love, the fifth release, has 37,508 views, and the song Без Тебе (Without You), the third, has 34,679.
What Other Artists Can Take From NOVA ERA
If you're planning an album, here's what we'd take from NOVA ERA.
From the music videos
Give every music video its own Shorts
Cut each video into vertical clips for YouTube Shorts, Instagram, Facebook and Spotify Clips. Put the artist and track name first, so they show up before anyone swipes away.
From the live series
Release a concert one track at a time
Post each song as its own video every few days and put the full show up last. Each track gets its own premiere, and listeners can pick the songs they came for.
From the concert countdown
Count down in Shorts, then point to each release
Before the show, post a save-the-date, backstage clips, a reminder a few days out and a Short on the day. After it, post one Short per premiere and one pointing to the full video. More formats in our Shorts ideas for music channels.
From the live series' numbers
Don't judge a series by its first video
The two most-watched live videos came out third and fifth, weeks into the series. A quiet first premiere doesn't mean the rest will be quiet too.
Every song on NOVA ERA got its own moment on YouTube, and five of them got two.
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