Earn More

YouTube Shorts are a core part of how creators grow and earn. And when you combine Shorts with smart localization, the numbers speak for themselves.

If you’ve turned on YouTube Memberships and felt like nothing happened… you’re not alone. We’ve worked with thousands of creators and seen this same pattern over and over. You flip the switch, maybe a few fans join, and that’s it. A trickle of revenue. Not worth shouting about.

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.

If we had a dollar for every time a creator asked, “Is my CPM normal?” — well, we’d have a few AdSense payouts of our own. In 2025, the gaps between how much YouTube pays depending on niche, audience location, and monetization method are bigger than ever.

You’ve probably thought about translating your content before. Maybe even tried it once, gave up when it didn’t instantly take off, and moved on. Fair.

YouTube’s auto-dubbing feature is a big step forward. It’s fast and surprisingly decent for testing which language versions perform best on your channel. But if you're here, you're probably already past the testing stage. You’ve figured out which languages bring in the most watch time, subscribers, and comments. If not, turn that auto-dubbing right on! What then?

You’ve probably asked yourself more than once: "Is YouTube Membership even worth it?" Spoiler — it absolutely is. But only if you do it right.

If the YouTube Membership feature is implemented correctly, it can generate 46% or more of your channel’s total revenue.

This story starts with a deep dive by Epidemic Sound. They ran a massive study in 2024, asking thousands of creators how they actually make money. We’ve looked at the data. Then we compared it to what’s happening across 3,000 YouTube channels we manage at AIR Media-Tech.