New York, USA — February 16, 2026 – AIR Media-Tech, a global leader in creator economy solutions, and Jake Rosen Entertainment (JRE), an industry-leading talent agency recently ranked among the Inc. 5000 fastest-growing private companies, today announced the launch of a pilot collaboration. This initiative is designed to evaluate AIR’s specialized MSN distribution pipeline as a supplemental monetization extension for JRE’s talent.
The program aims to place content in front of MSN’s 700 million monthly active users by syndicating existing video assets across Bing, Microsoft Edge, and Windows news feeds. This video distribution pathway offers expanded audience reach and revenue generation without requiring any additional production work from the talent.
The collaboration officially kicks off with the onboarding of family-lifestyle channel Bus Life 4 Me. With over 10 million views and 63,000 subscribers, the channel serves as the flagship for this pilot, providing a real-world case study to evaluate performance and potential future expansion across the JRE roster.
"We are excited to explore new avenues for our creators to grow their digital footprint," said Jake Rosen, CEO of Jake Rosen Entertainment. "This pilot with AIR Media-Tech offers an opportunity to test MSN distribution as a supplemental monetization avenue as we continue to seek innovative ways to maximize the value of our talent’s content."
We are thrilled to begin this journey with JRE, an agency known for its forward-thinking approach to talent management," said Sergii Bilousov, Founder & CEO of AIR Media-Tech. "By starting with this pilot, we can demonstrate the power of the MSN ecosystem in extending the lifecycle of a creator's back-catalog and generating incremental revenue with zero operational overhead.
While the MSN syndication pilot is the initial focus of this collaboration, it represents only a part of AIR Media-Tech’s broader B2B suite designed for talent agencies. Beyond distribution, AIR offers a comprehensive ecosystem for businesses, including global localization, 24/7 linear stream management, and the MilX financial hub for streamlined talent payouts.
About Jake Rosen Entertainment (JRE)
Jake Rosen Entertainment is a premier talent management agency representing some of the digital world’s most impactful voices. Named a Top Talent Agency by Business Insider, JRE manages a combined audience of 800 million+ followers and has facilitated over 13,000 brand deals with global icons, including Disney and Netflix.
About AIR Media-Tech
AIR Media-Tech is a global leader in the creator economy, providing an ecosystem of growth solutions for creators and talent agencies. Supporting 3,000+ creators across 70+ countries, AIR’s network generates over 125 billion annual views. With a suite of 30+ specialized services, AIR empowers talent to scale influence and revenue across all major digital platforms.
Media Contact:
Katia Sukholitko
