How Much Can You Make on MSN? 6 Creator Stories

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We’ve been distributing YouTube creator’s videos to MSN for over a year now, and the results are hard to ignore. Some channels are making 3x more on MSN than they do on YouTube with the exact same videos.

So let’s break it down with real cases. Who’s making it on MSN? How are they pulling it off? And what are their MSN results up against their YouTube stats?

What is MSN in 2025?

MSN now is a text & video platform with massive reach. Last year, it opened doors to creators through official publishers like AIR.

Here’s the snapshot of what MSN is in 2025:

• 700M monthly users
• 1B daily page views
• 700M daily minutes watched (that’s like streaming Netflix’s entire library 13,000 times a day)
• +40% growth in video consumption overall in 2025
• +80% growth in video consumption by Gen Z

Creators are already tapping into audiences they could never reach on YouTube alone, and the scale is bigger than most expect.

Let’s look at the real cases.

DIY: 17M New Views from Old Content

This DIY creator thought their channel had peaked: YouTube recommendations slowed, and views dropped. On MSN, their old tutorials found new life, generating 17M views in just three months.

DIY fits MSN’s “how-to” culture perfectly, where timeless tutorials continue to grab attention long after YouTube has moved on.

$1,500 Extra from Old Videos: Tech News

Already a successful YouTube channel, this creator didn’t expect much from MSN. But the surprise was that their back catalog started paying again. Old reviews and news pieces that had gone quiet on YouTube found a second audience on MSN, adding ~$1,500 in just a couple of months.

Tech news content aligns perfectly with MSN’s audience. Professional, news-driven, and ad-friendly.

From 1.5M to 7M Views: Tech & Inventions

On YouTube, this channel averaged around 1–2M views per month. Good numbers, but not a breakout. On MSN, the same gadget and invention compilations hit almost 7M views in just a few months, proving discovery works differently when content is surfaced inside news flows.

MSN is a natural fit for “listicle” formats like gadgets, hacks, and inventions: snackable and endlessly shareable.

3× Earnings in the First Month: Cooking Channel

A beautifully produced food channel with strong visuals but underwhelming ad revenue on YouTube. On MSN, the same recipes landed in front of a new demographic: families and professionals browsing daily. The first month alone outperformed expectations.

Food and recipe content clicks instantly on MSN, where lifestyle audiences and premium advertisers meet.

1.3M New Views: Handmade Jewelry

A niche craft channel that had plateaued on YouTube. Years of work added up to ~1.5M lifetime views. Then MSN came in: in less than two months, the same videos pulled 1.3M views, nearly equal to the creator’s entire YouTube history.

Craft and lifestyle content stands out on MSN, where feeds are curated for hobbies, fashion, and inspiration.

+677K Views: Action Comedy Channel

This channel was already huge on YouTube, with hundreds of millions of views, millions of fans, and steady growth. But when they tested MSN, the same videos unlocked a new audience and started bringing in revenue from day one.

Action comedy thrives on MSN because short, punchy clips fit naturally into news and entertainment feeds, easy to discover without the YouTube algorithm fight.

Why MSN Works So Well

MSN has a built-in distribution system that puts your videos where people already are — in their news feeds, search results, and daily routines. Unlike YouTube, you don’t have to “earn” recommendations or hit the algorithm lottery.

Here’s what makes the difference:

• No algorithm battles → Videos surface across Bing, Edge, Windows, and the MSN app. Discovery is baked in.
• Instant monetization → You earn from day one. No thresholds, no 4,000-hour grind.
• Underserved niches shine → DIY, crafts, cooking, lifestyle, tech: content that can get buried on YouTube often floats to the top here.
• High-value demographics → MSN skews toward professional audiences Gen Z boosted video consumption by 80% and advertisers love that.
• Same videos, second paycheck → You don’t need new production. Your existing library works.

That’s why we’re seeing creators from totally different niches pull in millions of new views and fresh income.

Do You Think Your Content Fits?

Not every video makes sense for MSN, but the right ones take off fast. MSN’s feeds prioritize niches that blend naturally into daily browsing and news-driven routines:

• Travel & Lifestyle → inspiring trips, routines, and everyday hacks
• Gaming & Sports → highlights, commentary, and fast-paced moments
• Technology & DIY → gadgets, inventions, tutorials that answer “how-to” in seconds
• Food & Drink → recipes, cooking tips, and snackable visuals
• Comedy & Entertainment → short, punchy clips that pull instant engagement

MSN is scaling in markets where creators can get outsized reach: Korea, Japan, Australia, United Kingdom, Germany, France, Canada (English), Spain, Netherlands, Italy, Brazil, Mexico, and India (English).

Here’s the catch: you can’t apply to MSN directly. Access is only possible through official publishers like AIR Media-Tech. We already manage the onboarding, approvals, and optimization for hundreds of creators.

Think your channel could fit? Here’s how it works:

1. Submit your application. Apply in just a few clicks.
2. Our team checks if your videos meet MSN’s guidelines.
3. Once approved, we handle the entire distribution process.
4. Monetization begins from day one. You get paid automatically as your videos go live.

Get in now, before MSN gets crowded.