NEW YORK & SYLHET — AIR Media-Tech, a leader in creator economy solutions, today announced a strategic partnership with GTH (Global Talent Hire), whose music-focused division, Tune Soul Ocean, connects music creators and artists across Bangladesh and the wider Asian market with AIR's growth and distribution infrastructure.
The partnership spans both sides of AIR's work with music creators: YouTube channel growth built specifically for music — the same depth of expertise AIR applies across its creator ecosystem, tailored to music rights and audience development — and multi-platform music distribution, delivering releases to 100+ platforms, with a dedicated manager on every account and artists keeping 100% of their rights.
What GTH's Roster Gains
Through GTH and its music division, Tune Soul Ocean, creators and artists now gain access to:
- YouTube Channel Growth for Music Creators: Strategy, monetization, and platform troubleshooting built around how music channels specifically grow and earn on YouTube.
- Multi-Platform Distribution & Rights Protection: Delivery to 100+ platforms with monthly payouts and full Content ID coverage — artists and creators keep 100% of their masters and publishing.
- Dedicated Manager & Release Support: A personal manager per account, plus direct pathways to playlist pitching and release promotion.
That expertise already shows in AIR Music's results across the region — from turning an underperforming catalog into 50M+ views in 90 days, to helping an independent label move to 3–5 day release turnarounds with a dedicated manager.
“Music distribution shouldn’t mean choosing between reach and support — that’s the gap we built AIR Music to close. GTH and Tune Soul Ocean have already trusted us with their artists, and this partnership gives their roster an infrastructure built specifically for music, not just another upload dashboard. We’re proud to have them on board,” said Sergii Bielousov, Founder & CEO of AIR Media-Tech.
Through the partnership, GTH's roster of music creators and artists gains a partner built specifically for music — spanning YouTube channel growth, multi-platform distribution, and rights protection to scale releases across Bangladesh, the wider Asian market, and beyond.
About Tune Soul Ocean
Tune Soul Ocean (TSO) is a record label, digital music distribution, publishing, and licensing service founded in 2024 and based in Sylhet, Bangladesh, serving music creators and artists across Bangladesh and the wider Asian market.
About GTH (Global Talent Hire)
Global Talent Hire (GTH) is a global recruitment and talent agency founded in 2026 and based in the United Kingdom, serving creators, performers, developers, educators, and skilled professionals across international markets worldwide.
About AIR Media-Tech
AIR Media-Tech is a global leader in the creator economy, providing an ecosystem of growth solutions for creators and talent agencies. Supporting 3,000+ creators across 70+ countries, AIR's network generates over 125 billion annual views. With a suite of 40+ services, AIR enables talent to scale influence and revenue across digital platforms.
Partnership Contact
Vadym Shchabelskyy — [email protected]
