The music industry isn’t what it used to be, and that might be a good thing. You don’t need to score a label to make it big. Nowadays it’s enough to turn your bedroom into a recording studio, your socials – into revenue-generating machines. How exactly? Well, read this article and find out!
Distribute Your Music Widely
Your music is a new brand of chips. Sure, you could sell it in one specific niche store, but that way only a select few people will even know it exists. If you want it to have maximum sales, you’d want it in every supermarket, gas station, and vending machine around the world.
About the same logic applies to your music. You don’t just upload on a specific Discord server expecting to get big out of nowhere. You get it everywhere: YouTube, TikTok, Spotify, Vevo, Facebook, Instagram and whatever else you could think of. How? Well, you could do it all yourself by hand, taking care of each social media page and uploading every bit of music on every platform. Or you could ask for professional help, such as AIR Music.
Use All the Help You Can Get
It’s more than possible nowadays to spread your music around without any help whatsoever. However, it’s much more effective to ask for help and receive it. Music distributors get your songs on all platforms whether it’s Spotify, Apple Music, or any other popular platform for the global audience to witness. They guarantee that your music meets the quality and format standards required by various streaming services, so you won’t have to worry about technical glitches or rejection.
Distributors manage the complex process of collecting and distributing royalties. They track streams and ensure you get paid accurately and on time. Beyond streaming royalties, distributors often help you tap into other revenue sources like sync licensing, YouTube Content ID, and more.
Now, let’s talk about AIR Music. It’s a versatile, reliable, and packed with features tool, a true swiss army knife of music distribution. Since 2011, AIR Music has been helping musicians, artists, bands, DJs, and labels get their tunes on over 120 music streaming platforms and online stores, including heavyweights like Apple Music, Spotify, YouTube Music, Deezer, TikTok, and Beatport. Here’s why you should consider partnering up:
- Comprehensive Services:
- Data Analytics: AIR Music provides detailed insights into how your music is performing, who’s listening, and where they’re from. This data is gold for planning tours, marketing campaigns, and understanding your audience.
- Promotion: Need to get the word out about your new release? AIR Music offers promotional tools to help you market your music effectively.
- Personalized Attention:
- Strategies: AIR Music isn’t a one-size-fits-all service. They work with you to develop personalized strategies that suit your unique needs and goals.
- Support: Got questions or need assistance? AIR Music provides top-notch customer support, so you’re never left in the dark.
- Artist-Friendly Terms:
- Full Ownership: With AIR Music, you retain full ownership of your recordings. You’re in control of your intellectual property, and AIR Music helps you monetize it on your terms.
Strategies to Monetize Your Music on…
Well there are quite a few platforms that can be used for that very purpose. Let’s review the most popular options:
YouTube
YouTube is the platform where you have to earn the love of both the algorithm and the audience. Our experts can show you how to do that in the best way possible. Moreover, many musicians have already found ways to become big on YouTube. After all, it’s a goldmine for such creators, allowing them to get their sound out there and make some serious cash. How did they do that? Well, we will talk about it down below.
Moreover, there’s YouTube Music. This isn't just your regular YouTube, it’s a dedicated music streaming service where users can discover, listen to, and engage with all kinds of tunes. And guess what? Your music can be right there in the mix.
Upload your music on YouTube and YouTube Music. Make all kinds of edits with your songs and encourage your subscribers to do the same. Make lyric videos, behind the scenes, check out streaming (with Gyre’s 24/7 streaming services, DOZE OFF MEDUSA was able to increase their reach by an impressive 32%). Use YouTube ads for even more reach, translate your metadata and optimize it! Do that and more!
AIR partners recently reached 125 billion YouTube views, achieving milestones of 100K, 1M, 10M, and 100M subscribers. AIR Media-Tech is the ultimate space for content creators, offering tools and solutions for every challenge you might face. Join AIR Media-Tech and distribute music on multiple platforms with ease!
TikTok
Your beats are hot, your lyrics are fire, and now it’s time to get those catchy tunes onto TikTok. We cannot stress enough how important it is to make a brand out of your profile. Cool profile picture, links to all the other socials in bio, and profile verification (in a perfect scenario).
Use snippets of your song to make memes, turn one song into different styles, duet, post live performances, stream your songs, and share some funny behind the scene moments. Obviously to promote your TikTok page, make short covers of popular songs, make your content catchy and easy to follow.
So, you’ve conquered YouTube and TikTok, and now it’s time to tackle Facebook. Make a consistent and professional-looking artist page, where you’d post your music, music videos, link your other socials etc. Enable monetization features, and, obviously, protect your songs by copyright. Like with all socials before, use streaming to your benefit. 24/7 streaming service by Gyre is worth it and will absolutely increase your reach on all platforms mentioned above and below!
Onto Instagram we move! How to monetize your music here? Simple. Set up a consistent brand account, make it visually appealing, because that’s what Instagram is all about. Post beautiful aesthetic-looking pictures using your songs, post stories, livestream your music, share short clips of your music on Stories and Reels. Don’t forget to use interactive elements like polls, questions, and stickers. Respond to comments and direct messages to the best of your ability. Organize shoutouts and giveaways, collaborate with other content creators and you’re set!
Spotify
If you're aiming to make waves in the music industry, Spotify should also be high on your list. If you get your music here, you’ll go global. Set your profile up, make a professional-looking page with an interesting bio and profile picture that is both recognizable and attention grabbing. Make playlists that have your tracks and similar tracks of other artists in them, which not only promotes your music, but also engages your listeners and makes them keep coming back for more.
Don’t forget to link your socials! Share your Spotify playlists on other media, link all your socials between one another but present different enough content so it would create incentive for listeners to actually subscribe to all your socials.
Getting your music out there and noticed can feel impossible sometimes, but with the right strategies and allies, the journey becomes simpler. Turning your passion into profit requires lots of work and social media management. But the good news is, you don’t have to do it alone. Partnering with a music distribution company can make all the difference. With comprehensive services of AIR Music, your music will be heard, and wouldn’t have to work yourself up to achieve that.
