Creating music is only half the battle for musicians, artists, and creators; effectively spreading and promoting that content is equally important. With the right strategies you can expand your audience, increase engagement, and generate revenue. What are those strategies? Well, don’t worry, we will discuss them all here!
Which Platform to Choose to Promote Your Music?
This is the first question that should be popping up in your mind. The right answer is – all of them, but if you want to concentrate on one - that’s understandable. Picking the right one to start with is essential. Here’s a breakdown of the top free distribution platforms and how they can benefit you:
- YouTube: This remains one of the most popular platforms for music promotion due to its massive user base and the potential for videos to go viral. Visually appealing music videos always catch popularity here, and ‘behind the scenes’ content can attract a wider audience.
- TikTok: This social media app gained rapid popularity in 2020, and since then, it has been a staple for viral music marketing. Short, catchy music clips can quickly gain traction and spread across the platform, leading to increased streams and downloads.
- Spotify and Apple Music: Essential for music streaming and playlist placement, what is not to love here? Getting your tracks on popular playlists can significantly boost your visibility and streaming numbers.
- Deezer, Beatport, Vevo, Instagram, Facebook: Don’t overlook the smaller or less popular platforms for music distribution! Although these are niche and cater to specific genres, they can still help you reach dedicated music fans and specific markets.
- AIR Music: You can upload your music across over a hundred different platforms, including the ones mentioned above. What do you have to do? Just reach out and let us handle the rest!
Strategies to Spread Content for YouTube Music Channels
Let’s say you have decided to start your work from YouTube, which is understandable, seeing how this is one of the biggest platforms for music creators. You have your YouTube channel, and you have uploaded your music there, but it doesn’t seem to gain quite enough traction. How do you turn that around?
Optimize your Channel
That’s only the first step to greatness! Make sure your YouTube channel is well-organized and visually appealing. Use compelling thumbnails, clear titles, and detailed descriptions - don’t forget the keywords! Establish a copyright to protect your works accordingly and monetize them further.
Be Consistent
Do you think you can upload a song and be done with it till the next song? Well wrong! Many creators assume this way, and their music, however great it is, can get lost in the sea of similar content. Don’t repeat the same mistake. Upload content, and be consistent. The key to going viral is to post constantly. It might be a cover, a behind-the-scenes, an exclusive interview, a live stream, a community post, or even lip-synching your song in YouTube Shorts for a quick boost.
Collaborations
Collaborate with other YouTubers and musicians to expand your reach. Joining a project can be an excellent opportunity to introduce your music to newer audiences. This unlocks the doors that were previously closed to you. Engage with that community!
The strategy for YouTube is simple enough: be visible, neat, and organized. Remind people about your music all the time, use YouTube Shorts to your advantage, and collaborate!
Strategies to Spread Content for TikTok Music Channels
TikTok can be an immeasurable help in promoting art. Quick-style videos are the key to going viral since they don’t require a great attention span, and your videos can be stumbled upon by just about everyone. Måneskin, Bella Poarch, Tyla, Alyona Alyona, Jerry Hail, Lana Lubany, Crawlers, and Lil Nas X – all blew up on TikTok and are insanely popular now. You can do it too; just learn a couple of secrets on how to promote music on TikTok!
Create Catchy Content
TikTok thrives on short-form content, and it especially thrives on catchy short-form content. See what’s especially popular on TikTok currently; look through the popular sounds and what people engage with the most. Make memes with your song if you can; that will definitely increase engagement with your content.
Use Hashtags and Trends
Using hashtags is essential if you want your content to appear in the fyp (for you page) of users. Look up trends and upload videos of them if you’re able. That’s the quickest and most reliable way to go viral and monetize your music. This will also help your music to reach a broader audience. Here are some additional ideas for your music channel.
Use Duets
It’s just as effective, if not more effective, than simple collaborations. Engage with music videos, sing duets, and use that feature to respond to others and engage with your audience further.
Leveraging AIR Music Tool by AIR Media-Tech
To maximize your reach and impact, consider also using AIR Music by AIR Media-Tech. This service helps musicians get their music on over 120 music-streaming platforms and online stores, including Apple Music, Spotify, YouTube Music, Deezer, TikTok, and more. With data analytics, promotional tools, personalized attention, and additional revenue streams through royalties and other channels, AIR Music ensures that artists retain full ownership of their recording rights. Visit the AIR Music landing page to learn more about how this tool can help you spread your music effectively.
Simple enough, right? Interact with popular hashtags, respond to comments, make duets and be active. Don’t be shy and use memes as a promotion material - you will see how much your reach will expand and how this will influence your music distribution.
Strategies to Spread Content for Vevo
Vevo was very popular back in the day. Less so nowadays due to the constant development of newer and better social media. However, this shouldn’t be overlooked just yet! Vevo, even now, has a massive reach; it’s an excellent platform for artists looking to promote their music. It significantly enhances an artist’s visibility and credibility, influencing the monetization of your music. Here are some strategies that will help you achieve popularity on Vevo:
Optimizing and Using All the Right Tools
Vevo goes hand in hand with professionally produced content. Make sure your music videos retain a professional level of quality in terms of audio and video. Moreover, you should be sure to maintain a visual and thematic style across all your videos to establish consistent and recognizable branding. This also includes thumbnails.
Cross-Promote on Social Media
Use Vevo’s premiere feature to debut new music videos. Exclusive releases can generate excitement among your audience. Don’t forget to promote your premieres on your social media pages! Share snippets, and teasers, and add links to your Vevo videos on Instagram, X, Facebook, and TikTok, which will help to better monetize your material.
Use Performance Metrics to Your Advantage
Regularly reviewing Vevo’s analytics can give you an edge and clear benefit to better distribute your music. Use that data to refine your content strategy and create more content that plays better on your Vevo page. Again, engage with your audience and respond to comments to build a loyal community.
Adequately promoting music can be tricky - and might require a multi-faceted approach across various platforms. By choosing the right ones, being active on your chosen music distribution methods, and utilizing tools like AIR Music, you can expand your reach by a lot. Contact us to learn more about how we can help you grow your music channel and reach new heights.
