Free Music Video Distribution: Guide by Experts

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9 Min


22 Feb 2024

Free Music Video Distribution Guide

Distributing music videos is crucial for artists' promotional efforts. It's about getting seen, growing fanbases, and making money.

In our previous article, we shared a list of top 6 platforms for distributing videos for free. Today, let's explore why this aspect is essential specifically for music artists nowadays.

6 Free Distribution Platforms for Your Music Video

Building Brand Identity Through Music Video Distribution

Music videos are not just about showcasing a song; they're about storytelling, visual artistry, and creating a connection with the audience. Through strategic distribution, artists can effectively communicate their brand identity, values, and artistic vision to fans worldwide.

For instance, consider how Beyoncé's release of "Lemonade" wasn't just a music video drop; it was a cultural event that sparked conversations, interpretations, and fan engagement on a global scale. By distributing her music videos strategically across various platforms, Beyoncé solidified her status as a cultural icon and strengthened her bond with fans.

Expanding Reach and Visibility

One of the primary objectives of music video distribution is to expand an artist's reach and visibility. With millions of users accessing online platforms daily, distributing music videos across multiple channels ensures maximum exposure to potential fans.

Take, for example, Lil Nas X's viral hit "Old Town Road." By strategically distributing his music videos on platforms like YouTube, TikTok, and streaming services, Lil Nas X reached audiences beyond traditional music channels, leading to unprecedented success and mainstream recognition.

Revenue Generation and Monetization Opportunities

Music video distribution isn't just about gaining views and likes; it's also a revenue-generating endeavor for artists. Platforms like YouTube offer monetization options such as ad revenue sharing, sponsorships, and merchandise sales, providing artists with additional streams of income.

For independent artists, leveraging free music video distribution platforms like Vevo, Dailymotion, and Vimeo can be a cost-effective way to reach a wider audience while retaining control over their content and revenue streams.

Make a Music Video Distribution Plan

As with any strategy, music video distribution starts with crafting a plan. Here are some practical tips for creating an effective distribution strategy:

  1. Identify Your Target Audience: Understand who your target audience is and which platforms they frequent. Tailor your distribution efforts to reach them where they are most active.
  2. Set Clear Goals and Objectives: Define specific goals for your music video release, whether it's increasing views, driving engagement, or expanding your fanbase. Establish measurable objectives to track your progress and success. You can contact our experts to help you craft a free music video distribution plan and predict its results.
  3. Choose the Right Platforms: Select platforms that align with your target audience and objectives. Consider distributing your music videos to both free mainstream platforms like YouTube and niche platforms catering to specific genres or demographics. We can share the complete list of platforms where you can distribute your music video with you, just request it here.
  4. Timing is Key: Plan your release strategically to maximize visibility and engagement. Consider factors like trends, holidays, and events that may impact your video's reception. To ensure that the music release goes live as planned, our partners usually submit music to AIR Media-Tech no later than 5 business days before the release date.

As soon as your music video distribution plan is ready, it's time to tailor your videos to different platforms so you can achieve the desired outcomes.

Adapt Your Video to Various Platforms

Each platform has its own unique requirements, preferences, and audience demographics. Adapting your music video to suit the specifications of each platform is super important for maximizing its reach. Here are some tips for adapting your video to various platforms:

  1. Optimize for Mobile Viewing: Ensure your music videos are formatted correctly and easily accessible on smartphones and tablets.
  2. Create Platform-Specific Content: Tailor your content to each platform's audience and features. For example, create vertical videos for platforms like Instagram Stories and TikTok, and longer-form content for YouTube and Facebook.
  3. Engage with Your Audience: Encourage interaction and engagement by responding to comments, hosting live Q&A sessions, and running contests or challenges related to your music video.

All of that may sound like a lot of hassle, but we are here to help you adjust your videos correctly and distribute them on time to dozens of platforms.

Use Social Media to Distribute Music Videos for Free

Social media platforms offer artists a powerful and cost-effective ways for distributing music videos for free. Here are some additional tips for distributing your music videos on social media you can start with:

  1. Generate excitement and anticipation by sharing teasers, behind-the-scenes footage, and exclusive content leading up to your music video release.
  2. Increase discoverability and reach by using relevant hashtags and tags in your social media posts. Research popular hashtags and trends related to your music video's genre, theme, and keywords.
  3. Partner with influencers, content creators, and fan accounts in your niche to amplify your reach and exposure. Collaborate on promotional campaigns, challenges, and giveaways to engage their followers and expand your audience.

Recently we've shared a list of 17 TikTok content ideas for music artists, so make sure to check them out.

Use TikTok to Distribute Music Videos for Free

By harnessing the power of social media, artists can effectively distribute their music videos for free and connect with fans on a personal level, driving engagement and visibility.

Leverage Streaming Services for Your Benefit

Streaming is a valuable way to distribute music videos and reach a global audience for free. YouTube and other platforms tend to prioritize streams over regular videos, which means that your content is exposed to more new audiences. Also, they can increase your watch time and make organic growth easier. Here are some tips for using streams to your benefit:

  1. Upload your music video to stream it on platforms like YouTube, Spotify, Apple Music, and Amazon Music to maximize its reach and visibility.
  2. Optimize your video with relevant metadata, keywords, and tags to enhance its discoverability.
  3. Take advantage of promotional tools and features offered by streaming platforms, such as ad campaigns, playlist placements, and editorial features.
  4. Use targeted ads to reach specific audiences. For example, promote your music video on YouTube with Google Ads. But be careful—wrong targeting can hurt growth. It's crucial to reach the right audience. For help avoiding mistakes, request a personal consultation with our experts.
  5. Reach out to curators and playlist editors on streaming platforms to feature your music video in curated playlists. Collaborate on themed playlists, genre-specific playlists, and user-generated playlists to increase exposure and engagement. If you want to submit your new release to official playlists, contact AIR Media-Tech.

By leveraging streaming services effectively, you can expand your reach, drive engagement, and generate revenue from their music videos, maximizing their impact and success.

Distributing music videos involves strategic planning, adaptability, and creativity. By making a good plan, adapting content for different platforms, using social media wisely, and using streaming services well, you can share your music videos for free and reach your goals.

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