Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
4 Apr 2025
YouTube Ad Revenue: How Much Does YouTube Pay for Ads Views?
If you’ve been on YouTube long enough to know the difference between a healthy CPM and a misleading viral metric, you already understand that "how much YouTube pays for ads" isn’t a simple question. It’s a layered game, one that can reward precision or punish complacency.
![YouTube Updates [March 2025]](https://air.io/storage/aduMLwzj6W56xQtYOA8XF1sTZHdRNHi49tKWVU0f.png "YouTube Updates [March 2025]")
31 Mar 2025
YouTube Updates [March 2025]
March was packed with announcements from YouTube. Here's a complete breakdown of the updates, changes, and the context behind them.
20 Feb 2025
The 2025 YouTube Shift: AIR Insights & Data for Creators
2024 gave us a front-row seat to major shifts on YouTube. After analyzing thousands of channels, testing strategies, and tracking trends, we’ve uncovered what’s driving real growth. This article is your blueprint for YouTube success in 2025.