Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
30 Apr 2025
The UNITED24 Media Case: Rapid Growth with AIR Media-Tech
Since the start of russia’s full-scale invasion of Ukraine, the UNITED24 YouTube channel has provided an unfiltered, raw perspective on the war, with frontline footage, soldier stories, and real-time updates delivered to its 1.56 million subscribers.
25 Apr 2025
What is YouTube Shorts? How it Works, Added and Created
As it stands now, YouTube Shorts is a ticket to gain traction and keep viewers invested in your content. If you use this instrument right, that is. In this article, we’ll provide you with a step-by-step breakdown of how YouTube Shorts work and how you can maximize their potential.
24 Apr 2025
YouTube Auto Dubbing: Creators Push Back, But It Has a Use
YouTube has been keeping creators on their toes about automatic dubbing for years. Now it’s finally here. After months of limited testing, the feature has rolled out to all monetized channels. But how good is it? We’ve tested it and we’ve got answers.