Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
10 Mar 2026
38-Minute View Duration: 24/7 Streaming Case
Most creators with over 1 million subscribers have millions of views locked away in a 'sleeping' back catalog. The 'Random Channel,' an entertainment giant with over 265 million total views, faced this exact problem: they had a library of hits that sat dormant.
4 Mar 2026
+125M Views With AIR’s Dubbed Audio Tracks | Kids Channel Case
YouTube audio tracks work much better this year, and our partners proved it! This case is about the kids' YouTube channel we have worked with for years.
2 Mar 2026
The Unfiltered YouTube Playbook 2026 From 1 Billion Followers Summit
The 1 Billion Followers Summit 2026 in Dubai was a blueprint for creators who want to stay relevant in a $500B market. It was a place where creators had the once-in-a-lifetime chance to collaborate with MrBeast, joining a movement designed to spark kindness across the globe. It was where YouTube giants pulled back the curtain on their empires, sharing the raw "under-the-hood" reality of their journeys. Perhaps most pivotally, it was the moment creators finally became a truly investable asset class through technology based on Real-World Assets (RWA).