Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
6 Mar 2025
How to Make a Playlist on YouTube Channel: Best Practices and Recommendations
YouTube's making a lot of changes, adding new features and moving them around, but there is one thing that keeps being super important, and that is YouTube Playlists. In this guide, we'll show you why they are so crucial, how to build a playlist on YouTube, and how to use all its features.
20 Feb 2025
The 2025 YouTube Shift: AIR Insights & Data for Creators
2024 gave us a front-row seat to major shifts on YouTube. After analyzing thousands of channels, testing strategies, and tracking trends, we’ve uncovered what’s driving real growth. This article is your blueprint for YouTube success in 2025.
13 Feb 2025
How to Get the YouTube Diamond Button: Full Guide
One of the most coveted milestones for YouTubers is the Diamond Play Button, an award that YouTube gives to channels that reach certain numbers of subscribers.