Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
6 May 2025
YouTube Metadata: Your Gateway to High Rankings and Global Views
YouTube metadata might sound like just another technical term, but it's actually super important if you want your videos to get noticed on the platform.
![YouTube Updates [April 2025]](https://air.io/storage/g9RyKGL8v9b1AqjIAxYjRyNYa1LVOnPuTc3B4MdH.jpg "YouTube Updates [April 2025]")
30 Apr 2025
YouTube Updates [April 2025]
April came in hot. YouTube dropped updates across dubbing, Shorts, search, monetization, and more. Here’s what’s new, what to test, and what to turn off before it kicks in.
30 Apr 2025
The UNITED24 Media Case: Rapid Growth with AIR Media-Tech
Since the start of russia’s full-scale invasion of Ukraine, the UNITED24 YouTube channel has provided an unfiltered, raw perspective on the war, with frontline footage, soldier stories, and real-time updates delivered to its 1.56 million subscribers.