Mariia Loboda
Creative Economy Consultant
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Mariia Loboda
Creative Economy Consultant
Mariia builds narratives that move the creator economy forward. She turns data, product notes, and chaos into clear ideas that creators actually care about. Big on details, allergic to fluff, and occasionally funny on purpose. Follow Mariia if you enjoy when content strategy actually makes sense.
Author's articles
24 Sep 2026
Creator Earnings Compared: YouTube vs TikTok vs Instagram in 2026
A creator with 500,000 TikTok followers can earn less from TikTok's view payouts than a YouTube channel with 100,000 subscribers earns from ads. The difference is in what each platform pays for: YouTube shares ad revenue on watch time, TikTok pays from a reward pool and through sales, and Instagram leaves the paying to brands.
23 Sep 2026
Your VidSummit 2026 Game Plan, From the Floor
Over the 10 years AIR has been on the floor at all the major creator events you can name, and we’ve seen how quickly a packed conference schedule can turn into a blur. The next big one (VidSummit) is coming, so here's a practical part: what to do before you leave, how to use the three days well, and what to do once you get home.
18 Sep 2026
YouTube's 2026 Culture & Trends Report, Decoded for Creators
Why did a random, uncredited photo of an empty hallway turn into a $118 million movie — while your last ten uploads got the same three thousand views they always do? YouTube's Culture & Trends team partnered with research firm NRG to answer exactly that.