Mariia Loboda
Creative Economy Consultant
Follow
Mariia Loboda
Creative Economy Consultant
Mariia builds narratives that move the creator economy forward. She turns data, product notes, and chaos into clear ideas that creators actually care about. Big on details, allergic to fluff, and occasionally funny on purpose. Follow Mariia if you enjoy when content strategy actually makes sense.
Author's articles
23 Sep 2026
Your VidSummit 2026 Game Plan, From the Floor
Over the 10 years AIR has been on the floor at all the major creator events you can name, and we’ve seen how quickly a packed conference schedule can turn into a blur. The next big one (VidSummit) is coming, so here's a practical part: what to do before you leave, how to use the three days well, and what to do once you get home.
18 Sep 2026
YouTube's 2026 Culture & Trends Report, Decoded for Creators
Why did a random, uncredited photo of an empty hallway turn into a $118 million movie — while your last ten uploads got the same three thousand views they always do? YouTube's Culture & Trends team partnered with research firm NRG to answer exactly that.
18 Sep 2026
YouTube Partner Program Requirements 2026: The Complete Guide
YouTube has announced that on February 1, 2027, it will double the entry bar for ad revenue in the Partner Program: new applicants will need 8,000 qualified watch hours or 20 million Shorts views, up from 4,000 and 10 million today. Anyone planning to monetize has one season left under the current requirements — and review alone takes about a month.