Mariia Loboda

A golf swing that was broken in 2019 is broken the same way in 2026. That is why a tutorial filmed seven years ago can still be the most useful thing a beginner watches this week. The Golf Sensei has 259 such tutorials, and 72,000 YouTube subscribers who have mostly seen them already. Between December 2025 and April 2026 that library earned $3,612 on MSN, with nobody filming anything new.

The channel in this case study is an established US-based home & DIY channel — a decade of home decor tutorials, crafting walkthroughs, repair guides and quick lifehacks, built for a US and Canadian audience. At the creator's request, we're keeping the channel name private and referring to it throughout as "the channel."

YouTube metadata is everything attached to your video except the video itself: title, thumbnail, description, tags, chapters, hashtags, category, video language, and captions. Three of those nine fields decide whether anyone sees the video. The other six run from useful to nearly decorative, and knowing which is which saves an hour on every upload.