Iryna Avramenko
Creator Growth Analyst at AIR
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Iryna Avramenko
Creator Growth Analyst at AIR
Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.
Author's articles

13 Mar 2025

Some YouTube creators have mastered one thing – playing the algorithm game. But what happens when the rules change overnight? Ad rates drop. A policy shift wipes out your niche. A sudden demonetization forces you to rethink everything. Smart creators don’t wait for disaster. They diversify.

10 Mar 2025

So, you’ve got your first YouTube channel up and running, and now you’re thinking about creating a second one? Maybe you want to experiment with a new content style, target a different audience, or just keep things a bit more organized. The good news? Setting up a second YouTube channel is super easy, and you don’t even need a new Google account!

10 Mar 2025

This debate never truly ends: What is the best length for a YouTube video? Should you optimize for the algorithm with long-form content, jump into the growing Shorts playground, or find the perfect balance?
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