Articles by Iryna Avramenko - AIR Media-Tech Blog - page 4
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Iryna Avramenko

Creator Growth Analyst at AIR

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Iryna Avramenko

Creator Growth Analyst at AIR

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

OOHAMI Case: Memberships Story Became 30% of Income
OOHAMI Case: Memberships Story Became 30% of Income OOHAMI Case: Memberships Story Became 30% of Income

Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.

The DIY Case on MSN: How Turned Old Videos into 17M New Views
The DIY Case on MSN: How Turned Old Videos into 17M New Views The DIY Case on MSN: How Turned Old Videos into 17M New Views

Creators have been distributing their YouTube videos to MSN for a while now. It seemed like the platform had potential with a huge audience (2 billion+), almost no competition, and had just recently opened the door to user-generated content.

iTunes vs Bandcamp vs Beatport: Which Download Platform is Best for Artists?

14 May 2025

iTunes vs Bandcamp vs Beatport: Which Download Platform is Best for Artists? iTunes vs Bandcamp vs Beatport: Which Download Platform is Best for Artists?

Wondering where people can buy your music? Or if it even matters where you’re selling it, iTunes, Bandcamp, Beatport… aren’t they all the same? Not even close.