Iryna Avramenko

For years, Twitch and live streaming have been nearly synonymous. If you wanted to stream, Twitch was the default choice – it had the culture, the community, and the infrastructure built around live interaction. YouTube, on the other hand, was where you uploaded polished, pre-recorded content. That was the conventional wisdom. But that thinking is outdated.

What if 80% of the viewers who would love your content never watch – just because they don’t speak your language? More than 60%, according to YouTube's own data, of watch time on English videos comes from non-English speakers, yet most creators stick to one language, leaving massive growth (and revenue) untapped.

Audience engagement has always been a cornerstone of success on YouTube. But managing the comment section on your YouTube channel can feel like a full-time job. Whether you’re dealing with spam, trolls, or the pressure to keep up with an active audience, it’s no small task. Done right, YouTube content moderation and engagement strategies can elevate your channel from “just another content hub” to a real community.