Articles by Iryna Avramenko - AIR Media-Tech Blog - page 3

Iryna Avramenko

Creator Growth Analyst at AIR

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Iryna Avramenko

Creator Growth Analyst at AIR

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

YouTube multi-language audio

27 May 2025

YouTube multi-language audio How to Add a Multi-Language Audio Track to Your Video?

Want to make your videos accessible to viewers worldwide, but don't know how to add YouTube multi-language audio? Let's figure it out.

KrasOlka Case: How AI Metadata Translation Boosted Global Reach By 148%
KrasOlka Case: How AI Metadata Translation Boosted Global Reach By 148% KrasOlka Case: How AI Metadata Translation Boosted Global Reach By 148%

Some channels don’t need dubbing to go global. They don’t need subtitles. They don’t even need a voice. What they do need is metadata that speaks the language of the viewer.

OOHAMI Case: Memberships Story Became 30% of Income
OOHAMI Case: Memberships Story Became 30% of Income OOHAMI Case: Memberships Story Became 30% of Income

Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.