We have been distributing YouTube creators’ videos to MSN for more than a year, and so far, the results have been impressive. Some channels can see x3 their earnings from YouTube on MSN with the same videos. Let’s dive in and see it all! With real examples!
What’s MSN?
We hear some of you asking. Well, it’s simple: MSN is a video distribution platform made to reach far and wide to gain new audiences across Bing, Microsoft Edge, Windows news feeds, the MSN app, and Copilot Discover. Last year alone, it had:
- 700M monthly users
- 1B daily page views
- +40% growth in video consumption overall, with +80% of that number coming from Gen Z viewers
And those aren’t just pretty numbers. Since we work closely with both creators on MSN and the platform overall, we have witnessed some wild statistics. Creators who hopped onto that train with us are already tapping into audiences they couldn’t have reached on YouTube alone.
The scale itself is huge!
In this article, we’ve analyzed 13 YouTubers (some names you’ll likely recognize) who made the leap to MSN and are thriving there.
1. Airrack
We’re starting off strong with a channel many people know - it’s Airrack. His YouTube success came from high-concept stunts. Let’s look at the approximate numbers, as per VidIQ:
Now, what made his channel work on MSN? Well, almost the same thing as on YouTube. Content on MSN thrives on the headline-ready framing, big visuals, and immediate stakes. His challenge-based videos worked perfectly on a clickable news-style platform.
The lesson here is simple: Airrack’s content works on MSN because it’s visually engaging, easy to digest, and perfect for a younger audience. His high-energy, challenge-driven videos fit the platform’s focus on broad, globally appealing, and evergreen content.
2. Colin Furze
Next up, a channel with 13M subscribers on YouTube - Colin Furze. His YouTube success came from his engineering videos, where he builds absurd, but low-key brilliant machinery. Here are the stats (approximate):
MSN loves him! Why? His projects are visual, unpredictable, educational, and very entertaining to watch. MSN as a platform is optimized for digital discovery, which is what his content is adjusted for. The lesson here is simple: since MSN is a discovery platform, content that immediately drives curiosity from visuals alone will be very popular there.
3. Nick DiGiovanni
Another type of content that thrives on MSN is food-related content. That one is logical. An example of such is NickDiGiovanni, a YouTube channel with over 31M subscribers. His VidIQ stats are as follows:
As stated above, MSN loves food-related content. Therefore, Nick’s content thrives there and reaches a wider audience with ease. MSN audiences skew a broader (and slightly older than YouTube Shorts) audience. His content is very educational, and who doesn’t love a good, simple dinner recipe? And with the way MSN works, his content was bound to succeed there.
4. Chef Jean-Pierre
Another culinary channel that found expected success on MSN is Chef Jean-Pierre. His YouTube content is more mellow-paced and concentrates more on actual recipes and the cooking processes instead of relying on meme edits or shock value. Here are the stats!
His MSN page is popular because of his credibility. His content mainly concentrates on teaching culinary fundamentals. It feels trustworthy, and it avoids trendy topics, which attracts even more viewers among the older generations. That trust matters more on platforms like MSN, because it’s less reliant on trends than YouTube.
5. Brandon Farris
Let’s switch it up a little! Yes, mellow-paced and food-related content is loved on MSN, but you know what’s also popular there? Comedy! Queue Brandon Farris, a channel with over 7.6M subscribers on YouTube. Here are the stats (approximate):
It’s chaotic. His thumbnails, expressions, and setups are very out there, colorful, but digestible. That’s critical on news-style feeds. And it works! His MSN page found sudden success. It’s important to remember that if you lean into entertainment and comedy on MSN, you’ll need a readable premise so your channel can travel beyond the bounds of YouTube.
6. Xiaomanyc
Onto another niche that’s surprisingly popular on MSN - lifestyle. And who better to represent this niche than Xiaomanyc’s channel? His content is interesting in a way that few channels can achieve, simply because he’s a polyglot. He had learnt a plethora of languages and keeps surprising people on the streets with his knowledge. The stats speak for themselves here:
Xiaoma’s videos perform well on MSN because they tap into cultural curiosity, the social aspect of language learning, and overall positive traveling experiences. An interesting concept transcends platforms. You don’t need to be a linguistic expert to enjoy someone being surprised to be spoken to in their native language.
7. MrWhoseTheBoss
Now let’s go back to the tech niche. MrWhoseTheBoss is a channel with over 22M subscribers on YouTube that thrives on MSN as well. Why? Because his content helps people buy technical stuff smarter. His popularity is reflected in his approximate stats:
MSN is commerce-adjacent, which is why MrWhoseTheBoss’s MSN page thrives. He wins because his videos answer often asked buying questions, they’re visually appealing and clean, and he stays away from insider jargon. That makes him popular with an average consumer. The lesson here is simple: if your content helps people decide, MSN will help people find it.
8. Unbox Therapy
Now, onto tech content mixed with a healthy dollop of reaction. Unbox Therapy is a channel with over 24.6M subscribers. What made this channel so popular is the genuine reactions to whatever tech items they’re reviewing. Let’s look at their approximate stats (courtesy of VidIQ):
Unbox Therapy provides something important on MSN as well, which is reaction content that can scale off YouTube. MSN doesn’t exactly care who you are outside its platform. If your content has good quality and value, you will find your viewers.
9. Justin Flom
Another popular channel packed with all sorts of entertainment - Justin Flom. Just how popular is it? Well, look at the numbers yourself:
His content is short, visual, and instantly appealing. Justin Flom’s content is perfect for MSN because it has no language barrier (the content is clear with little to no translation). The payoff is immediate, which explains why it’s popular there. Justin’s illusions stop scrolls because they’re interesting; they require little to no explanation. It works muted, which is why it works globally, and which is why it especially appeals to the viewers on MSN.
10. Nadina Ioana
But what about beauty-related content? The answer is - it works perfectly on MSN. Here’s the proof. Nadina Ioana is a TikTok-first creator with over 16M followers on her main page. As you can see, her content is rather popular there:
It works because it feeds into curiosity (before/after), feels aspirational, and can show the correct way to approach beauty (what works, what doesn’t, what’s just marketing). Therefore, her page on MSN is popular! It’s calming, it leans into ASMR, and it is very interesting to watch. Her content doesn’t require understanding the language, which is why it’s universal. And universal content thrives on MSN.
11. Veritasium
Let’s move on to an example of educational content that leans fully into experiments. Veritasium is a YouTube channel with over 20M subscribers. The stats tell a definitive story as well:
Veritasium succeeds everywhere because scientific questions pique curiosity. MSN audiences especially love a good ‘why does this happen’ video explanation with visuals. The visuals support thinking. And curiosity fuels clicks.
12. Joshua Weissman
Another popular food-related channel with over 10M subscribers that found success on MSN is Joshua Weissman. His channel blends travel, food myth-busting, cooking, and even testing kitchen tech. This type of content is, unsurprisingly, growing in popularity:
Joshua is a very effortlessly funny person. MSN rewards that type of personality well. His content is educational, entertaining, and looks premium. Therefore, the viewers click and enjoy his content beyond just YouTube.
13. RealLifeLore
Talking about educational content. Here’s another, and the last, example: RealLifeLore. It’s a YouTube channel with almost 8M subscribers that focuses on geography, history, and science. It talks about lesser-known facts and complex concepts, simplified. Stats reflect the channel’s popularity:
Such educational content is popular on MSN. And we can see that reflected on RealLifeLore’s page. For some audiences, their channel is a go-to source for the audience to look for in order to understand the world better.
What YouTube Channels MSN Wants
MSN favors channels in niches that have broad, global appeal and content that is visually engaging, evergreen, and easy to digest. Here are the key niches that thrive on MSN:
- Food & Drink. Content that showcases easy-to-follow recipes, cooking tips, and food explorations, like Nick DiGiovanni and Joshua Weissman, performs excellently. This type of content resonates with a wide audience and has a long shelf life.
- Travel & Attractions. Travel videos, whether showcasing destinations, cultures, or experiences, do well on MSN. Creators like Xiaomanyc tap into the cultural curiosity of audiences, offering a unique and global appeal.
- DIY & Crafts. Channels focusing on DIY projects, life hacks, or creative crafting content, like Colin Furze, resonate strongly with viewers who love hands-on, visually-driven content.
- Science, Technology, & Gadgets. Tech reviews, gadget unboxings, and experiments (like those from MrWhoseTheBoss and Veritasium) are a big hit on MSN, especially when the content answers common questions or provides interesting insights in an easy-to-understand way.
- Health & Wellness. MSN also thrives on health-related content that is educational and approachable. Channels like Chef Jean-Pierre, which focus on well-being through cooking and lifestyle, attract viewers who are looking for trustworthy and reliable advice.
- Fashion & Style. Beauty-related content, as seen with Nadina Ioana, does well because it is aspirational, universal, and visually appealing. This content works well on MSN due to its broad reach and low language barrier.
- Sports (Evergreen Formats). While MSN is not focused on live sports, evergreen sports content (like tutorials, guides, and evergreen highlights) performs well on the platform.
- IP-Driven Entertainment (Games, Shows, TV). IP-driven content, including shows, gaming-related content, and reviews, like Unbox Therapy, thrives on MSN. These types of videos can easily scale beyond YouTube when they align with global trends.
We’ve also put together a clear breakdown of what types of YouTube channels MSN accepts and how the process works.
If your content falls into one of these categories and has high visual appeal with an evergreen, educational, or entertaining focus, you're primed for success on MSN! Send us your channel, and know for sure if it fits.
In 2026, creators who rely on a single platform are in a fragile position. Platforms fail; they can be unpredictable. And, in general, stacking all your eggs in one basket might be a bad idea.
Therefore, extending your content on other platforms is a must, and what better way to make yourself known than putting your content on a newer platform that has a wide reach?
MSN’s potential cannot be ignored.
Can You Join MSN Without Help?
MSN’s content verification process can be quite difficult to pass by yourself (if not downright impossible). It’s complex and, as of now, only accessible through authorized partnerships such as AIR Media-Tech. If you’re ready to tap into that endless potential, here’s what you need to do:
- Onboarding: We handle the verification process to make sure your content fits perfectly with Microsoft’s guidelines and can get approved as fast as possible.
- Content Distribution: We make sure that your distribution strategy is an effective one and that your content pops up across the entire MSN ecosystem.
- Monthly Insights: We can provide you with detailed performance analytics, so you know exactly how your videos are performing.
- Flexible Payouts: Payouts are streamlined thanks to MilX, our secure creator finance hub. MilX offers flexible payment options in 10+ methods and 40+ currencies, including cryptocurrency.
So what are you waiting for? Contact AIR Media-Tech and reap the benefits of MSN if your content fits the guidelines!
