How to create engaging content about Elden Ring - AIR Media-Tech
YOU ARE HERE

Creating Engaging Content Around "Elden Ring" Tips and Lore

Reading time

8 Min

Last updated

26 Mar 2025

Creating Engaging Content Around "Elden Ring" Tips and Lore

Table of contents

01

The YouTube "Elden Ring" Ecosystem: What Works Now

02

Optimizing for YouTube’s Current Algorithm

03

The Future of "Elden Ring" Content – How to Stay Ahead

Some games have a moment in the spotlight, becoming popular only for a bit. "Elden Ring" has an era. While the initial surge of interest peaked in 2022, it’s still a fairly popular game to this day. What keeps it alive? The community! But here’s the issue: covering "Elden Ring" today isn’t like it was at launch. The easy content—guides on where to find Rivers of Blood or how to cheese Malenia—has been done a thousand times and more. If you want to thrive, you need to take a different approach.

The YouTube "Elden Ring" Ecosystem: What Works Now

So what works now? What’s the best way to approach content creation about “Elden Ring”? Let’s find out!

1. Storytelling Through Challenge Runs

A standard walkthrough isn’t enough anymore. The market for that is very over-saturated and the audience usually craves something more interesting, more entertaining. So how do you push the idea of a walkthrough further? You make it into a challenge with a storytelling twist. 

Why It Works: Instead of just gameplay, it’s a reimagining of the world’s history through player action. It can be extremely fun to watch, and even more fun to create!

Execution Tip: Script out key moments where you explain lore while playing. Make the challenge meaningful beyond just difficulty. Because we all know that games from the Souls series are difficult, they’re designed to be that way.

 

2. Deep-Dive Lore Content

To stand out, go beyond analysis—focus on implications. Dive deep into your own theories or popular fan theories. Remember, when it comes to deciphering any Soul game, no lore opinion is outrageous or incorrect, it all has a place under the eclipsed sun.

Why It Works: Uses curiosity gaps and suggests uncharted theories that spark discussion. The lore of “Elden Ring” is told through items and dialogue, so if the player doesn’t pay attention or is really bad at connecting the dots, they might miss a lot of important information. 

Execution Tip: Instead of listing facts, try to construct a “what if” hypothesis and test it through gameplay. Or dive deeper into the lore and compare the strength of the bosses or protagonists of the Souls’ games based on the lore implications.

 

 

Hundreds of Gaming Channels Grow with AIR

Contact us for an expert audit and let’s uncover your hidden growth spots!

By submitting this form, you agree to our Privacy Policy

3. Player Mentorship

Most "Elden Ring" combat guides can feel hyper-technical, because creators might assume that their audience is already at an advanced level. Instead, try to balance expertise with approachability. That could both work for beginners and advanced players.

Why It Works: It feels like personal coaching rather than a sterile guide. Plus, sharing tips and tricks in a more approachable and friendly manner might encourage players to invest more time into the game itself. 

Execution Tip: Watch your audience’s fight recordings (via Discord submissions), break down their mistakes, and overlay your own gameplay as a corrective tutorial. Or capture your own mistakes, share tricks that you had to learn the hard way, so that your audience doesn’t have to.

 

4. The "Elden Ring" Invasions

Invasions is a fun mechanic implemented all the way back in the first Darksouls game. “Elden Ring” is not an exception. It’s a fun way to connect with your audience and show the depth of your skill. Invasions can be hilarious, but they can be just as terrifying at the very same time.

Why It Works: Finding creative builds to fight other players can be very entertaining. Moreover, showing the fights themselves can be a unique bit of content you’re looking for.

Execution Tip: Use creative builds that go beyond just min-maxing your protagonist.

 

5. Creative Challenges

“Elden Ring” is a game all about challenging oneself to go beyond their comfort zone. The bosses are insanely difficult (as is traditional with any Souls game), even simple mobs hit like semitrucks. But what if we were to push the difficulty further by doing a no-hit run, no red-pots run, or a run with a specific and very inconvenient weapon? The sky’s the limit. 

Why It Works: People like watching content creators show the depths of their creativity and push themselves to truly show how skillful they are. It’s impressive (and sometimes really funny) to watch.

Execution Tip: Don’t remove the ‘fails’ in your tries. The audience knows that nobody is perfect. Besides, those deleted scenes might be extremely funny!

 

Optimizing for YouTube’s Current Algorithm

Creating a good video is only half the battle when it comes to YouTube. The other half is optimization that would promote your video in the eyes of the algorithm.

1. "Hybrid Format"

YouTube Shorts have proven their worth, but full-length videos and frequent streams remain the main driver for retention. The best way to grow is to combine all three!

Streaming 24/7 across multiple platforms have never been as easy as it is with Gyre. Drop us a message to learn more!

2. The Community Angle

The "Elden Ring" audience is passionate, meaning they’re more willing to support creators beyond ads.

  • Use Patreon or channel memberships to offer exclusive content.
  • Sell custom builds or challenge-run coaching for players struggling with specific bosses.
  • Partner with gaming peripheral brands—controller adjustments can drastically improve "Elden Ring" gameplay.

You can find paid partnerships easier with the free pin.top tool. This is your store-in-bio that represents your value to brands in a polished way.

The Future of "Elden Ring" Content – How to Stay Ahead

Even with DLC releases, "Elden Ring" content will evolve and transform, like it always had. The passionate community will forever keep the game alive on YouTube, Twitch and beyond.

  • Community-Created Content Will Dominate: Mods will extend the game’s lifespan—cover them early.
  • Nostalgia Waves Will Bring Players Back: Once FromSoftware announces its next game, expect a resurgence in "Elden Ring" interest—plan retrospective content now.

"Elden Ring" isn’t just a game; it’s a world that keeps evolving with its community. Creators who understand the storytelling potential, use hybrid content strategies, and provide high-value analysis will thrive in this space. 

And with AIR Media-Tech by your side, your YouTube journey will be as smooth as possible.

Reach out
Smile
and we'll get
right back to
you!
ArrowArrowArrow