Articles by Olha Yezerska - AIR Media-Tech Blog - page 9
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

How much Shorts really pay

23 Jan 2026

How much Shorts really pay What RPM Can You Expect from Shorts in 2026?

Want to know everything about YouTube Shorts CPM in 2026? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

Video Localization Tools and Platforms Compared: Which to Choose in 2026?

19 Jan 2026

Video Localization Tools and Platforms Compared: Which to Choose in 2026? Video Localization Tools and Platforms Compared: Which to Choose in 2026?

Going global on YouTube sounds simple: translate, dub, upload, repeat.

Still Doubting Shorts in 2026? We’re Not. Here’s Why.

17 Jan 2026

Still Doubting Shorts in 2026? We’re Not. Here’s Why. Still Doubting Shorts in 2026? We’re Not. Here’s Why.

Some creators still hesitate with Shorts. We get it. The RPMs aren’t as high as long-form. It’s a different format, with a different feel. And if your channel has been built on 10-minute storytelling or tutorials, vertical video might feel like a detour.