Articles by Olha Yezerska - AIR Media-Tech Blog - page 10
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

Why Investing in Motion Graphics Can Double Your Viewer Retention

25 Jan 2026

Why Investing in Motion Graphics Can Double Your Viewer Retention Why Investing in Motion Graphics Can Double Your Viewer Retention

Going viral can bring people to your channel. Motion graphics can help them stay longer.

How much Shorts really pay

23 Jan 2026

How much Shorts really pay What RPM Can You Expect from Shorts in 2026?

Want to know everything about YouTube Shorts CPM in 2026? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

Video Localization Tools and Platforms Compared: Which to Choose in 2026?

19 Jan 2026

Video Localization Tools and Platforms Compared: Which to Choose in 2026? Video Localization Tools and Platforms Compared: Which to Choose in 2026?

Going global on YouTube sounds simple: translate, dub, upload, repeat.