Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
15 Oct 2024
YouTube Shorts VS Long Videos: What Really Works Better?
The attention span of viewers on YouTube is notoriously short, lasting around 3-5 minutes. How can you keep your audience engaged? How to grow a YouTube channel? Should you opt for YouTube Shorts or stick to long-form videos? These questions are constantly on our minds. But let's be real; the answer lies not in the length of the video but in how you utilize it.
1 Oct 2024
How to Stream on Twitch and YouTube at the Same Time
Streams are shaking the status quo of regular content in 2024. Today, we will show you how to leverage this potential for your content!
16 Sep 2024
How Much Do YouTube Shorts Pay
Short videos have been a big hit with the social media audience. You might think we're talking about TikTok or Instagram, but we're talking about YouTube Shorts. So just how much money can you make out of these videos? Let's have a look together.