Nataliia Prokopchuk

When it comes to YouTube, your thumbnail isn’t just a mere decoration; it’s a dealmaker—or breaker. The thumbnail is usually the first thing viewers see, and in the milliseconds before they decide to click, it needs to communicate your video's value and tone. How do you know which one you put out there will be the best option? A/B test the ones you have!

If you're truly serious about optimizing your channel you can't rely on guesswork. Good optimization work comes from proper A/B testing - a science-backed method to make data-driven decisions. If you are ready to find the tools that’ll take your channel from “meh” to mesmerizing, then let’s dive right in.

Encouraging your audience to comment on your YouTube videos is a skill every seasoned creator needs to master. An active comment section signals YouTube algorithms that your content is worth promoting. However, the usual tactics—like asking generic questions—can feel tired and uninspired to experienced creators. If you’ve been in the game for a while, here are 10 less conventional, highly tactical strategies to inspire meaningful interactions in your comment section.