Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
26 Aug 2026
What Is the YouTube Partner Program (YPP)? Requirements & Benefits
The YouTube Partner Program (YPP) is YouTube’s official monetization gateway, the only way a channel earns money directly from the platform. A channel with 1M subs that hasn’t been accepted into YPP earns $0 from YouTube, regardless of view count. Practically everything on the platform: ad revenue, memberships, Super Chat, Shopping, sits behind this one program.
25 Aug 2026
What is YouTube CPM?
CPM is, first and foremost, the advertiser’s number. It stands for Cost Per Mille, the amount advertisers pay YouTube per 1,000 ad impressions. A channel’s CPM doesn’t land in that creator’s account because the metric that actually reflects take-home earnings is RPM, and confusing the two is the single most common mistake creators make when reading their own Analytics.
25 Aug 2026
What Is YouTube RPM: Full Breakdown
RPM is the number that answers the question: “How much money am I getting paid on this channel?” as opposed to CPM, which answers: “How much are advertisers paying YouTube for placing ads on my videos?”