With YouTube and TikTok reigning as two of the most popular video platforms, creators find themselves caught in a tug-of-war, especially considering the YouTube Shorts addition. What to choose? This article aims to help you figure out which platform will better serve your video distribution needs, depending on your content, audience, and overall goals.

Ever wondered how the most successful YouTubers out there have reached the top? We look at these creators with millions of subscribers and millions more in views and think, “Well, they just have that magic touch, right?” Well, it’s much more complicated than that.

If you think video localization is as easy as merely swapping languages, you’re in for a surprise. It’s not enough to throw a few subtitles at the screen and call it a day. Video localization is a delicate art—an art of cultural adaptation. That being said, let’s actually explore the world of video localization and translation together, and learn of nuances that can make or break your content in different countries.