Live streaming has gained rapid popularity over the past years. Why, you might ask? Well, that's simple enough to answer – for creators, it's an easy, dynamic, and organic way to engage with their audience in real-time. But how much and how easy can you earn? Let's find out!
Factors that Affect Streaming Earnings
Well, let’s start simple, from the very beginning. You may be wondering what can affect monetization whether it’s positive or negative. There are several answers to that question and some of them are below:
- Viewer Engagement: The more viewers show interest in your content, the more you earn - that is a simple equation. But how do you increase said engagement? Gently encourage your audience: respond to the comments live, which will, in turn, push the viewers to comment and like your content more.
- Niche and Content Type: Your niche and the type of content you produce can influence your monetization. Some niches, like technology, gaming, and finance, attract higher ad rates, which earns more revenue. Experiment with your content! Take a look at most profitable niches and content ideas that are now hitting the top ranking,
- Discoverability: Optimizing your streams for search engines can increase visibility and attract more viewers. Use relevant keywords in your descriptions, get a nice stream overlay, and promote your streams on social media!
Now that you know what you can pay special attention to, it will be much easier to prepare your streaming strategy. But that’s only the part of what you must know!
Livestream monetization requirements
Monetizing your livestreams can be challenging, especially if you don’t know the specifics and requirements for it. However, challenging doesn’t mean that it’s impossible to learn! Let’s see how you can meet the requirements for YouTube!
YouTube Partner Program (YPP) Eligibility:
- · What this means is that you need to have at least 4,000 hours of watchtime over the last 12 months and at least 1,000 subscribers. That might sound a lot, but with the right tools, you can get that many views and more.
- · Moreover, you need to adhere to all of YouTube’s rules: community guidelines, terms of service, copyright policies, and monetization policies.
- · The last part that will make you legible for the streams is linking your AdSense account to your YouTube channel to receive ad monetization.
Don’t forget that your content must also be ad-friendly, which means no inappropriate language, no violence, no adult or shocking content, and no spreading hate or promoting dangerous acts. Those are big no-nos.
Once you are properly eligible for the YPP or another partner program on a different streaming service, you can enable special features on your live streams, which are the pivotal point in earning money from streaming.
How Much Can You Earn via Streaming?
Now to the most interesting part. Are you excited? Well, you should be! To properly earn your revenue, you must know all the ins and outs of it! Including how much you can realistically expect to monetize:
Ad Revenue:
The importance of ad revenue cannot be underestimated because, what a shocker, it's one of the primary ways to earn money on YouTube. Streams can feature ads that play before, during, or after the content you want to present. The amount you monetize depends largely on the number of views, viewer location, and the type of ads displayed, but on average, YouTube pays $0.01 to $0.03 per view. Those numbers might seem insignificant right now but just imagine: If your video reaches 20,000 views and all the ads play several times, the potential ad revenue could be around $300. Don’t forget to give YouTube its share of 45%, of course! It might sound much, but it will still leave you with $165.
20,000 might sound like a small number, but what if we add a 0 to that? With 200,000 views your revenue could reach $1,650. Now that doesn’t sound so bad.
Super Chats and Super Stickers
During the streams, your viewers can buy Super Chats and Super Stickers to highlight their messages in your online chat. It's a way for your audience to show support. The revenue from Super Chats can range from a few dollars to hundreds, depending on your audience's generosity. This is a direct way to earn too because even though YouTube takes a percentage of the revenue here, the remainder and the majority still goes to the creator.
Channel Memberships
As a creator, you can offer channel memberships to your subscribers, providing exclusive perks such as custom badges, special emojis, and members-only content. YouTube takes a 30% cut of membership fees, and the remaining 70% goes to you.
Brand Deals
Sponsored content, although hard to get, is a way to earn a significant portion of income. The amount paid depends on your channel's size, engagement rate, and niche. High-profile streamers can earn thousands of dollars per sponsored stream. However, do be careful and ensure that whatever brand you partner with aligns with your brand to maintain authenticity and trust with your audience. You can learn the easier ways to get sponsored by brands and find useful tools for brand deals.
You get it now, don’t you? To earn from monetization, you must be diverse in your approach to it. You can just rely on ad revenues, but it’s better to tap into every little thing to gain more. What do they say about all eggs in one basket?
AIR Media-Tech partners recently reached 125 billion YouTube views, achieving milestones of 100K, 1M, 10M, and 100M subscribers. We are the ultimate space for content creators, offering tools and solutions for every challenge you might face. Contact AIR Media-Tech and we’ll help you with anything from monetizing your live streams to scaling your content globally!
How to Increase Your Streaming Revenue Across Multiple Platforms?
Whew, that was a lot, wasn't it? Now that you know what influences your revenue and how much you can potentially earn, you need to know how to increase your earnings across multiple platforms. That's impossible, right? Wrong!
Multi-Streaming
This simple word allows you to broadcast your live stream across multiple platforms at the same time. Forget about choosing, you can be streaming on YouTube, Twitch, Facebook, and whatever else you want simultaneously!
24/7 Streaming
You might think running a continuous livestream without burning yourself out is completely impossible. Not necessarily. To expand your reach and, in turn, earnings, you can make a constant compilation of your videos and stream them without interrupting. Letting you in on a little secret: YouTube, for example, tends to prioritize streams over regular videos, so that way you can earn more attention to your channel. You can reach out to AIR Media-Tech experts and we’ll set up your continuous streams, optimize them, and maximize their effect on YouTube and other platforms.
Use available Tools
Tools like Gyre can make multi-streaming and 24/7 streaming easy and efficient. It even comes with a free 7-day trial! Don't hesitate to try all available tools for the sake of steadying your YouTube income!
In the end, streaming your content on YouTube and other platforms can be extremely beneficial, but as with all, it needs to be done strategically. Use whatever you can to leverage ad revenue, Super Chats, memberships, sponsorships, and donations to build a steady income. And don’t forget that you can always reach AIR Media-Tech with all questions you might have regarding streaming!
