How much does YouTube pay for 1 million views?

The amount that YouTube pays creators for 1 million views can greatly vary depending on several factors. In this article, we will delve deep into what affects the amount of money YouTube creators make.

How Much Does YouTube Pay Per View?

On average, YouTube pays between $0.003 and $0.005 per view. For 1 million views, you can expect to earn between $3,000 and $5,000. However, not everything is as simple as it seems.

As we have already said, YouTube pays creators not so much for watching videos, but for watching channels on adverts. So, every time the users watch or click on an advert, the creators get paid.  

For all the creators who are connected to the YouTube Partner Programme (YPP), there is one important point for efficient monetization – the correct placement of the ad breaks. 

AIR Media-Tech's partners had cases where they saw a significant increase in revenue just because we moved their ad breaks to the right time slots in their videos. 

Contact our experts if you want to increase your monetization revenue too. We’ll automatically place the right ad breaks to improve your results with the Ads Revenue Boost service!

With the YPP, creators can enable different monetization features like ad revenue sharing, Super Chat, channel memberships, and merchandise sales. The total amount of YouTube monetization revenue is largely dependent on the types of monetization the creator has enabled and how their audience engages with those features.

What are CPM and RPM and Why These Metrics Are Important to Calculate YouTube Revenue

YouTube offers creators several ways to monetize their channels. YouTube's payment process is largely focused on ad revenue, and the amount you earn per view can vary widely. Let's take a look at two options:

• Cost Per Mille (CPM)

CPM is the cost per thousand ad impressions. It shows how much advertisers are willing to pay to show their ads to 1,000 viewers.

• Revenue Per Mille (RPM)

RPM is the revenue per thousand views that you receive. YouTube gets 45% of its revenue from adverts, so you get 55%.

Factors Influencing Income Per View on YouTube

The amount of views you are getting is only a part of the things that influence your revenue. Let’s see what YouTube pays attention to:

Niche

Notably, some niches tend to get paid more than others. Why’s that? The answer is simple: the advertisers in ‘premium’ niches on average tend to have bigger budgets and more expensive products to sell, which essentially reflects on the content creators. 

Country

Not only does the country of your origin matter, but the countries most of your views are coming from matters as well. Advertisers tend to pay more if you target viewers in high-income countries (Germany, USA, England, France etc.), while at the same time they are less inclined to spend on ads on your videos, if your target audience is lower-income regions. 

Viewer Engement

How engaged is your audience? Are they stopping the video after the first 5 seconds? Is the viewership dropping by more than a half by the middle of the video? Do they leave comments, subscribe, like your videos? All of these things are important, because the more engaged your viewers are, the more you earn.

Average Income for Million Views Depending on Niche

So, how much does YouTube pay artists for 1 million views? Let’s start dissecting the exact number starting from the niche. As said before, the content type plays a key role in determining how much a YouTube channel gets paid. We recently researched YouTube niches that are the most profitable. Check out those niches, to find out what suits you best.

Revenue of Educational YouTube channels per million views

Creating educational content is one of the most profitable YouTube channel ideas. At $5-15 CPM, education includes tutorials, courses, lectures, educational inspiration, and nursery rhymes. Channels offering educational content, like CrashCourse or TED, can earn around $5,000 to $15,000 per month.

Income in Technology Niche Per 1,000,000 Views

Tech-related content tends to have higher CPMs (cost per mile), including product reviews, tutorials, and gadget comparisons. For example, Unbox Therapy and Marques Brownlee, who have very popular and well-known tech channels, can earn $4,000-$10,000 per million views.

How Much Can You Earn for Million Views for Gaming YouTube Channel 

Gaming is one of the most popular niches to consider when creating a YouTube channel. Gaming channels can include game walkthroughs, game reviews, strategy, and even hour-long streams where you can watch other people play a particular game.

Being part of a gaming niche could be the right thing for you if you're interested in games and want to make money. This type of content might bring $1,000 to $4,000, however, it has an infinite potential for growth if you strategize correctly.

Travel YouTube Channels for Million Views

If you're going to travel anyway, you might as well document the experience and share it with the rest of the world. For travel YouTubers, this has meant more opportunities to collaborate with brands and local tourism boards, and CPMs are starting to climb back to $2. With your earnings, you can sponsor your adventures, as RPMs are often in the range of $2 - $7 in the travel niche. The range per million views here can be pretty wild, since you can earn anywhere from $1,000 to $10,000. 

How Much Fitness and Health Creators Earn Per Million Views?

Channels focusing on exercise, nutrition, and wellness often attract health-conscious audiences, increasing ad rates. Fitness YouTubers, like Chloe Ting and Jake Paul, can earn between $2,000 and $8,000 for 1 million views by sharing workout routines and healthy recipes.

For successful YouTube channels, advertising isn't usually their main source of revenue. There are many other ways to earn more, including brand deals, distributing content, translating content, YouTube memberships, and more. You can find out all about these methods. Get in touch with us at AIR Media-Tech if you need help diversifying your revenue streams.

Revenue for Million Views on Music Channels

Channels focusing on dissecting music trends or making music by themselves in general, tend to get quite a slice of the YouTube cake with their earnings varying between $1,000 and $30,000 with the average being $15,000 per million views. However, it’s important to note that the earnings here also depend on your marketing, on the level of content distribution, and other factors.

Do you want to increase your revenue by spreading your content beyond YouTube?

Drop us a line, and we can offer you 30+ platforms to distribute your content to.

Average Income for Million Views Depending on Country

As stated above, location matters greatly on YouTube. Advertisers are willing to pay $10+ per 1,000 views coming from the higher-income countries and less than a dollar per same amount if those views came from lower-income countries. Why’s the divide? The root cause is spending power. 

Average YouTube Revenue for Million Views on Ads Videos

The first thing that you need to know is this: it’s way better to put in ads in your videos manually. Why? Because you want control over how many and what ads go in. Ad formats influence your earnings per million views on a significant level. 

On average, a YouTube video with 1 million views can earn anywhere from $1,000 to $3,000 in ad revenue alone. The number can shift depending on ad types (like display ads or video ads, skippable/un-skippable etc). For example, if a YouTube channel has RPM of $6 and a video reaches that magical million views, it could potentially earn $6,000 from ad revenue. 

How Much Does Youtube Pay for Million Views on Shorts?

The formula changes when YouTube Shorts come into play. Why? Because while traditional long-form can earn up to $10,000+ per million, Shorts get a significantly less slice of the YouTube cake (which can be roughly between $50 to $100 dollars per same number). 

The difference between these numbers can be shocking, but again, it’s rooted in the content difficulty and the engagement. Longer videos tend to capture more attention (and subscribers), while shorter videos can be scrolled through, earning maybe a like and a view. The good news is that CPM on Shorts keeps on growing. And judging by that tendency, we might see some positive changes implemented in the future. 

While Shorts are still developing a better revenue number, they could be used as a tool for growth. And we can help you with that!

Revenue for Million Views on Streams

YouTube prefers and promotes streams more so than regular videos, which is why the potential for earning is there (especially if you consider continuous 24/7 streaming with Gyre). Regardless, considering current rough estimates, creators have a potential to earn $10+ per 1,000 views on live streams. 

As it stands now, live streaming holds the biggest potential for earning and if you manage to get 1,000,000 views on it, you can earn $10,000+. 

How Much Do Popular YouTubers Earn?

If we consider the best of the best YouTubers, who figured out the game and surfed the waters of engagement professionally, they can earn a lot per million views. In that regard, MrBeast holds the crown with an estimated $500 million-$1 billion in his net worth alone. Other notable figures include Ryan Kaji ($100 million net worth), PewDiePie ($75 million net worth), Dude Perfect ($70 million net worth), and Markiplier ($40 million net worth). 

How Long Does it Take to Get a Million Views on YouTube?

It can take some time, but exactly how much depends entirely on you. It can take some people weeks, months, years even. Quality content alone isn’t enough. It all comes down to how you are marketing your videos. 

Want to Get a Million Views Faster?

Let us take a look at your channel. We’ve seen it all on YouTube, helping thousands of creators get their all kinds of YouTube buttons. Reach out for a channel audit and we’ll help you grow with a step-by-step plan and over 30 tools.

Ways to Increase Views on YouTube

There are quite a few tricks that can help you reach your goals. Let’s discuss them! 

• YouTube Shorts: it’s the best tool to expand your reach and grab attention.
• 24/7 Live Streams: since streams are promoted by the algorithm, why not use it to your advantage? 
• Translate Your Content: this is the best way to tap into various markets all around the world.
• Social Media Marketing: promote your videos beyond YouTube and the audience will find you.

YouTube monetization offers great opportunities but is directly dependent on the creator. By creating quality content and working with partners like AIR Media-Tech, you can turn your channel into a source of income. Immerse yourself in YouTube marketing processes, keep at it, and see your revenue grow!