How Much Should You Charge for a Brand Deal in 2025?

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Dealing with brand deals is hard, especially when you don’t know how much you should charge for it. On one side, knowing your worth is important as a creator, but how much is too much? How much is too little? These and other questions answered! Let’s see how.

What Influences Your Rate

We have already discussed how to land a brand deal. But how to set a price? How to learn what is appropriate for your channel? There are a lot of things that influence your brand deal rate.

 Let’s look at some of them closer:

• Engagement wins over channel size. A 100k subs channel with 8% engagement rate can demand more than a 500k channel at 2%.
• Niche intensity. Tech, finance, beauty - these categories bring premium CPM and willing sponsors.
• Scope & deliverables. A 30‑second mention isn’t the same as a mini-series with creative production.
• Exclusivity periods and usage rights can multiply your rate.
• Multi-video campaigns often come with negotiated volume discounts, but also build longer creative relationships.

Source: Tess Barclay & Busy Blooming

How to Calculate Your Engagement Rate

Simple math. Your engagement rate = total interactions (likes + comments + shares) divided by total views, then multiply by 100.

Example: 500 likes + 100 comments on a video with 10,000 views? That’s 600 ÷ 10,000 × 100 = 6% engagement.

Sponsors care about this more than your sub count. High engagement means trust, and trust converts. That’s what they’re paying for.

Struggling to land a brand deal?

Reach out to us! At AIR Media-Tech, we have tools and services that help you land that very important first brand deal. 

Approximate Rate Benchmarks by Tier

What’s the minimal and maximum you could name when you are in a negotiation stage of a brand deal? It depends on the size of your channel and the niche you occupy. 

And as we said earlier,  subs are not THAT important. Views are.

So when you're calculating how much you could charge, focus on your average video views, not just your sub count.

The approximate rates go like this:

Smaller Channels

• 1k-10k views: ~$50-$300 per integration
• 10k-50k views: ~$200-$500-$2,000 (depending on niche and engagement)

Mid-Tier Creators

• 50k-100k views: $500-$5,000
• 100k-500k views: typically $5,000-$10,000 per video

Macro & Mega Channels

• 500k-1M views: $10,000-$20,000
• 1M+ views: $20,000+ per integration (some hit $50k-$100k+ depending on scope). Channels with over 10M views can ask for an even bigger cut.

Brand Deal Rates Depend on Format 

Not every deal is a full-blown YouTube integration. Some brands just want a 15-second mention. Others ask for a Short, a Reel, a Story. Maybe a pinned comment or a giveaway collab.

Each one takes a different amount of time, and comes with a different rate. So instead of custom-pricing everything from scratch, make it easy for both sides.

There’s a free pin.top tool that does just that.

You list all the formats you offer:

• YouTube integrations
• TikTok collabs
• Instagram stories
• Reels, packages 
• Shoutouts
• Anything…

The tool builds you a clean link, like a public storefront for your brand services. Brands can check it out, see your offers, pay upfront, and book directly. 

And you can test rates in real time.

Raise or drop your rate, change your description, add more to a media kit and to your services and see what gets booked.

Drop the link in your bio, send it in your pitch deck, or just share it with followers who want to collaborate.

It works with YouTube, TikTok, Instagram, and LinkedIn.

Working with Brand Deals

Not all creators want to work with brands. The high-end creators tend to open and promote their own businesses like MrBeast, for example. In fact, he expressed not liking to make brand deals (he still does it though) specifically because of how expensive his videos tend to be, which is why the pricing for his deals are excessively high.

However, not all creators can afford to skip on brand deals like MrBeast. And what pays off in this case is integrating them into your content well, which a lot of creators tend not to do. 

How Much Should You Charge for Your First Brand Deal

Unfortunately, there isn’t a ‘one size fits all’ answer. The ‘golden formula’, as some creators say is: “if the brand agrees right away to the price you’re offering, you’re charging too little, you should expect to negotiate”. 

So, let’s say you have around 3,000 people in your audience and you’re in a tech niche. How should you negotiate? 

If you’re nervous, you can set the price on a low end (e.g. 100-200$). If the brand agreed on the price right away without trying to negotiateб then you charged too little, so the next brand deal you do - increase a price by 20%, for example. And keep doing this until you find a price that feels right for you. 

Source: Katie Steckly

So, how do you make the deals stick? How do you make brands reach out to you for more? In 2025, pricing brand deals is a negotiation powered by data, niche strength, engagement, and creative partnership.

And when we say data, we mean your stats. 

Audience breakdown. Platform performance. That’s what makes brands say yes. Not just your views, but your professionalism.

Here’s what happened with one of our creators just recently. 

Our manager was talking to a brand about a potential collab. They sent the brand a pin.top link with everything in one place:

1. Audience stats across platforms
2. Full media kit
3. Services, rates, booking options

The brand’s rep literally said: “This is the cleanest pitch I’ve seen. Let’s try it.”

You don’t have to show your info publicly. pin.top lets you create private links tailored for each brand. You decide who sees what. Keep your storefront clean, but make your pitch personal.

Because looking pro is what gets the deal moving.

We’ve seen creators double and triple lifetime earnings when they shifted from ad-hoc mentions to strategic, campaign-minded collaborations.

If you're ready to formalize your rate structure, pitch with confidence, and negotiate beyond view counts. Let’s map a value-based deal system that plays to your strengths. We're here when you're ready.