Iryna Avramenko
Creator Growth Analyst at AIR
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Iryna Avramenko
Creator Growth Analyst at AIR
Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.
Author's articles

16 Dec 2024

The holidays are like the Super Bowl for YouTubers. Everyone’s searching for holiday YouTube video ideas, humming along to Christmas music YouTube playlists, and soaking up the festive vibes. But everyone is posting holiday content. So how do you rise above the trend?

9 Dec 2024

You’ve created content, translated it for a new audience, and gotten a reaction you didn’t expect – confusion, awkward silence, or even backlash. Why does this happen? It’s not just about the words you use. It’s about the culture behind those words. Ignoring cultural nuances can make your content feel out of place, irrelevant, or worse, offensive.

6 Dec 2024

What does it really take to make your content click with a brand-new audience? Is it just about translating, or is there more to it, like nailing cultural nuances or finding the right tone?
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