Unique Ways to Repurpose YouTube Content

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11 Min


Polina Aleksina


22 May 2024

how to repurpose content

Repurposing YouTube content is an excellent way to increase your reach and income. Here are 7 unique and original ways to repurpose your YouTube videos.

What is Video Content Repurposing?

Video content repurposing means taking your existing videos and transforming them into new, unique pieces of content that can be used in different formats. Content repurposing gives creators the opportunity to attract new audiences to their channel, increase the value of their videos, and of course, increase revenue. Most importantly, it takes minimal effort and time for video content creators. 

How to Repurpose Video Content

Every day, creators upload thousands of videos to YouTube on a wide range of topics from entertaining content and life hacks to educational formats. However, those videos hold much more potential if you leverage different channels and formats to boost your following.

Content repurposing strategy can take many forms. Let's take a look at some of them:

  1. Create short-form videos
  2. Translate and localize your videos 
  3. Stream existing videos 24/7 on different platforms
  4. Share videos on social media
  5. Convert video content into a podcast
  6. Use infographic 
  7. Make a merch

By using existing videos correctly and skilfully, you can connect with a wider audience and make your content more accessible.

Create Short-Form Videos

One effective way to increase your reach and engagement is to turn your long videos into short-form content of up to 60 seconds for TikTok, YouTube Shorts, and Instagram Reels. This type of content doesn't seem to slow down in terms of popularity, especially on YouTube, where short-form videos have been taking the spotlight for quite some time now.

First of all, YouTube algorithms favores Shorts a lot. It pushes them up in ranking taking into account user interaction. The longer people watch your Shorts, the more new views you get. It's better to aim for an over 100% watch duration. To maximize the results of your Shorts, don't just resize long videos, but make some tweaks to them. We are talking about opening hooks to make the viewer pause scrolling when the video starts, captions to keep them watching, and maybe some smooth transitions and animation. 

After all, Shorts are not just for gaining views on Shorts. They can help you attract new audiences for your long content. Especially younger YouTube users who prefer short-form content that can be easily consumed on the go. In this article, we talked more about YouTube Shorts and gave a few life hacks to make them go viral.

It's safe to say that Shorts are a trend on YouTube. By taking advantage of it, you can tap into a new audience and attract more viewers to your channel. And don't forget to share those clips you create on TikTok and Instagram Reels. Your future fans might be there as well. 

Our team has collected some efficient tactics for making short videos work better. Reach out to us here and we'll share insights with you.

YouTube Channel Translation and Localization

Content localization involves adapting content to the cultural and linguistic specifics of the target audience. 

Effective translation and localization of a YouTube channel can help content creators expand their reach and connect with a wider audience. It can also help build trust and establish credibility, as viewers are more likely to engage with content that speaks to them in their native language and cultural context.

There are many strategies for competent content localization: from simple translation, i.e. subtitling, to leveraging multi-audio tracks, dubbing, and creating fully localized channels. YouTube is also helping creators to tap into the translation potential. For example, YouTube’s multi-audio tracks feature allows you to upload audio in different languages for the same video. 

Translation strategy can help you increase the number of subscribers, engagement, and revenue, opening up new markets, bringing more opportunities for cooperation, and helping to build a strong global community around your content.

If you want to localize your YouTube content, we can help you choose the right strategy and even handle the translation and dubbing to help you expand your audience and reach new heights! Just text us here to learn how it's done.

Streaming the videos 24/7 on different platforms

Streaming is one thing, continuous streaming is another one. Setting up your pre-recorded videos to stream around the clock allows you to boost content visibility without having to be present in front of the camera. 

And there is more to that. By broadcasting the videos across multiple platforms, content creators can reach a wider audience and cater to the diverse preferences of their viewers. You can use tools like Gyre to get that multi-platform continuous streaming rolling to maximize viewership and ensure greater engagement with your audience.

With Gyre, your videos will play on a loop until you stop the stream. It's essential to note that streaming pre-recorded videos differs from uploading videos, especially in terms of ranking and recommendations on YouTube. Here, streams tend to get more visibility and engagement than regular content. Plus you can use streams to reuse your old video and give them a new life.

Use Social Media to Repurpose YouTube Content

Posting your videos on social media is such a simple tip, yet so many forget to use it. By reusing your content this way, you can reach a wider audience and provide them with valuable information or entertainment that they may have missed on your YouTube channel. Social media platforms such as Facebook, Twitter, and Instagram are perfect for sharing snippets or highlights of your YouTube videos. 

You can create teaser clips that grab the viewer's attention and entice them to watch the full video on your YouTube channel. This can also increase engagement on your social media platforms, as viewers can like, comment, and share your posts, which can lead to more exposure and potential followers.

Repurpose Video Content into a Podcast

Another way to repurpose YouTube content is to convert it into a podcast. Podcasts have been gaining popularity in recent years, with many individuals preferring to listen to audio content while on the go. By converting a video into a podcast, creators can reach a new audience and provide their content in a different format. This can also help individuals who prefer to consume content while doing other activities, such as driving or exercising.

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To turn video content into a podcast, you need to extract the audio from the video. Many tools on the internet will help you do this. After extracting the audio, you can edit it and add the necessary intro, outro, or music. You can also make the necessary adjustments to the audio quality.

Create an Infographic

Another way to repurpose YouTube content on social media is by creating infographics or visual aids based on the information presented in your videos. Infographics are a great way to condense complex information into an easy-to-understand format that viewers can quickly digest. By creating infographics that summarize the main points of your videos, you can provide your followers with valuable information that they can save and refer back to at a later time.

Create and Sell Merch

You can also repurpose YouTube content by creating products that showcase your brand. Products can be anything from T-shirts and caps to stickers and phone cases. By creating products, you give your fans a real opportunity to support you and generate new revenue from your content.

It's important to keep your brand in mind when designing products. Choose colors and designs that match your content. You can also consider creating limited-edition items to give your fans a sense of exclusivity and specialness. Apart from selling products, you can also use them as a promotional tool. Include a link to your product store in the description of your videos or promote it on social media. Merch is a great way to repurpose YouTube content and monetize your brand in new ways! 

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