These days, continuous streams are a must for gaming creators, but how do you make the most of them? Let's figure it out.
Are you an experienced streamer looking for ways to make your streams more effective? Or maybe you’re only thinking of trying it out and have questions. There are significant advantages to using 24/7 live streaming on YouTube: from growing your audience and getting into recommendations to substantially increasing income. And you don’t even need to create new content. The benefits of continuous streams don't end there, so read on for more gaming channel secrets.
What is Continuous Streaming and Why Is It Efficient?
With 24/7 live streaming, you can broadcast your pre-recorded videos on a loop. The streamed content will run continuously on a cycle until you terminate it. It’s important to understand that streaming your existing videos to the channel is not the same as uploading videos. After you terminate a live stream, the content disappears but views, subscribers, watch time, and revenue generated remain.
The unbeatable advantage of streaming is that YouTube prioritizes live streams over regular videos. Consequently, they generate more views. Plus, streams aren’t limited by time. Any interested user can search and find your videos at any time.
Another great perk is that ads are more lucrative on streams. Advertisers are more interested in streams than regular videos resulting in higher ad revenues on live streams than on regular videos.
Two Successful Streaming Stories in the Gaming Niche
Many gaming creators that use continuous streaming significantly grew channel key metrics and income. These two creators blew our minds with their fast growth.
Proper Racer runs 8 simultaneous streams and achieved outstanding results in only 4 months. During this period, channel income from streaming increased by 350%, and the number of views grew by 242%. Impressive, isn’t it?
Pikameo Gameplay runs 4 simultaneous streams. The channel gained 35,000 subscribers in two months compared to the previous year when it lost 64,000. Moreover, the primary traffic on this channel comes from streams.
Wonder why these creators received such excellent results in this short period of time? We’ve prepared practical tips that these creators also used to make your gaming streams more effective.
7 Ways to Improve the Effectiveness of Gyre Continuous Streams
- Experiment with stream optimization.
Optimization is one of the critical factors in getting a stream into "Recommended" on YouTube. Do not fill everything in according to the template. Experiment with your metadata.
The main thing is to always analyze the changes. This will help you make timely adjustments and choose the best data for optimization.
- Try to re-upload streams more often.
As with the previous point, the main thing is analysis. If you notice that your stream's traffic is beginning to drop, feel free to reload your stream.
If you discover a certain period when metrics decrease, make a schedule to restart the streams and stick to it.
- Update streamed content.
Even with continuous streams, sometimes you need to please the audience with updates. For example, add your new videos to existing streams or create new serial content streams.
As an option, you can create several streams in advance and simply alternate them.
- Run several simultaneous streams.
All AIR partners have the opportunity to launch from 4 to 8 simultaneous streams on their channel together with Gyre.
This solution works most effectively in Gaming, Music, Kids & Teens, and DIY categories.
- Communicate with your audience.
The audience always reacts happily to direct communication with the creator. Periodically respond to comments in the chat to activate your audience.
To please your audience even more and attract them to watch your streams, set up Super Chat and Super Stickers.
- Use only high-quality videos for streaming.
To keep the viewer interested, you need a high-quality picture. Therefore, it is important to ensure that the technical parameters of your video comply with YouTube Guidelines.
The same rules apply to streams. Remember, the viewer should enjoy watching your stream. To ensure this - check the settings at this link.
And by the way, if you don't have time to set up and run continuous streams, we will be happy to help you. The Gyre team will undertake the preparation of the strategy to conduct streams and create content (editing videos, thumbnail design, and SEO optimization). We will also monitor analytics and adjust the launch of the streams to obtain the best results. If you want to try Gyre streams on your channel, contact us in your personal account or start your Gyre free trial here. Those high metrics and success stories can be yours!
