The world of video distribution is constantly expanding, with platforms like YouTube, TikTok, and Instagram still dominating the conversation. However, a surprising player has entered the game: Microsoft Network (MSN). For decades, MSN has been just a hub for news and entertainment, integrated into platforms like Windows, Bing, and Microsoft Edge. In 2024, MSN shifted its focus to include user-generated content (UGC), offering video creators an unprecedented opportunity to distribute their content to an untapped audience.
1. Limited Competition, Maximum Visibility
MSN is a new frontier for online video distribution platforms, and its creator ecosystem is still in its infancy. Unlike markets of YouTube and TikTok, MSN offers early adopters the unique advantage of standing out with minimal competition. Your content is not lost in a sea of uploads; it gets prime visibility across MSN’s vast network, including:
- MSN.com: A portal with millions of daily visitors.
- Windows taskbar: Content integrated into the “news and interests” widget.
- Bing search results: Video visibility directly on search pages and the video tab.
- Microsoft Edge: Featured on new tab pages with curated content.
For creators who join early, this is a chance to dominate niches, secure premium placements, and establish themselves as pioneers on the platform.
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2. Monetization from Day One
Unlike YouTube, which fairly requires creators to meet strict milestones like 1,000 subscribers and 4,000 watch hours to start earning, MSN offers monetization immediately. This means:
- No grind to unlock revenue streams.
- Instant earning potential from your existing content.
Since the platform is relatively new, MSN can feel like a breath of fresh air for creators, who are frustrated with monetization rules on other platforms.
3. A Platform Made for Storytellers and Specialists
MSN prioritizes content in niches that thrive on long-term engagement, such as:
- Food and recipes
- Gaming highlights
- DIY and crafts
- Beauty tutorials
- Travel guides
- Sports and fitness
- Automotive content
- Educational content
- Product reviews
If your content fits any of these categories, MSN is designed to amplify your reach and connect you with a global audience. The focus is on quality, not quantity, giving thoughtful creators a stage to shine.
4. Built-In Audience Across Microsoft’s Ecosystem
MSN doesn’t ask you to build an audience from scratch—it delivers an audience to you. With over 2 billion monthly users across its ecosystem, including an 80% adult demographic, the platform ensures your content reaches users where they already are. Your videos get distributed into tools people use daily like Bing, or any other Microsoft product.
This built-in visibility opens doors to a broader audience, including users who may not actively use platforms like YouTube or TikTok.
5. A Groundbreaking Opportunity for Early Adopters
Joining MSN now is like catching YouTube in its early days. Early adopters have the chance to:
- Claim niche dominance before the competition grows.
- Build a loyal following while the platform is still shaping its creator policies.
- Enjoy streamlined processes and benefits that are bound to evolve as the platform matures.
MSN’s user-generated content shift is in its nascent stage, meaning the creators who join now have a first-mover advantage, which guarantees visibility and revenue opportunities that may become harder to achieve in the future.
6. AIR Media-Tech: Your Partner in MSN Success
MSN operates on an invite-only basis, making partnerships crucial for getting started. AIR Media-Tech is one of MSN’s first official partners, providing creators with:
- Guidance through the approval process.
- Content syndication and performance tracking.
- Expertise in video content distribution and monetization strategies.
By partnering with AIR, you can focus on creating while AIR handles the backend, ensuring your content thrives on MSN’s unique platform.
Why MSN? Why Now?
MSN is quietly carving out a space in the creator economy, offering opportunities that are hard to find elsewhere. Creators who seize this moment will enjoy advantages that latecomers may only dream of. Don’t wait until the platform becomes crowded and rules tighten. Join MSN now, with the help of AIR Media-Tech, and start distributing your videos to millions today.
