How to Protect Your Content from Copycats?

Reading time

10 Min

Last updated

25 Nov 2024

How to Protect Your Content from Copycats?

So, you’ve poured hours into creating videos, editing clips, finding that perfect music, and ensuring every shot looks amazing. But when scrolling the feed, you stumble upon someone else using your content on YouTube as if they own it. Now that is frustrating. Luckily, we know how to protect videos from being copied.

1. Know the Basics

YouTube takes copyright seriously. So to start protecting your content, knowing the rules is a must. YouTube's copyright policy focuses on ensuring creators retain ownership of their work and have control over its usage. Here’s the gist:

  • YouTube Copyright Rules & Policies cover all kinds of original content: music, video footage, animations, you name it. If you created it, you own the copyright. For example, someone using your song without permission, even just a clip, can be flagged by Content ID, which automatically scans videos for copyrighted music.
  • Copyright Exceptions allow the reuse of protected content without permission, but only under certain circumstances—like criticism, news reporting, or parody. While copyright laws vary by country, YouTube encourages creators and rightsholders to find a balance, respecting both copyright protections and creators' freedom of expression.

2. Content ID: YouTube Copyright Protection

YouTube has a system called Content ID that acts as a security guard. It scans all videos uploaded to YouTube, matching them against a database of copyrighted content. You will be notified if it finds your video, audio, or even a specific clip in someone else’s content. Here’s what you can do if that happens:

  • Claim Ad Revenue: If someone’s getting views off your content, you can let the video stay up and collect the ad revenue for it.
  • Block the Video: Don’t want them using your content at all? You can have YouTube block the video.
  • Track Performance: Maybe you’re curious about how your content is spreading. You can allow them to keep it up but track its stats.

If you’re a creator with lots of original work, it’s worth learning how to use Content ID for YouTube copyright protection. But this system’s not perfect, and doesn’t always catch copycats, especially when the content has been altered. At AIR Media-Tech, we’ve seen this happen often with our partners, particularly on Kids channels. That’s where our professional YouTube experts step in—whether it’s fine-tuning Content ID settings or manually spotting those altered copies. Reach out to us, and we’ll make sure your content stays protected.

3. Ask to Remove Your Content

When you notice your content being used without permission, reach out directly to the person who uploaded it. Sometimes a polite request can resolve the issue without further action. Many users may not be aware they're doing something wrong and might take it down once they get to know. This approach is less confrontational than going through formal copyright claim processes. Here’s how you can do it:

  • Craft a Polite Message: When contacting the person, keep it professional and polite. A simple message like, “Hi, I noticed you’re using my video/audio/graphic in your content. I’d appreciate it if you could remove it, as it’s my copyrighted work.”
  • Wait for a Response: Allow them some time.
  • Follow Up If Needed: If they don’t respond or refuse to take action, send a follow-up message. It could be firmer, but still courteous: “I’d appreciate your prompt attention to this matter to avoid further action.”

4. File a YouTube Copyright Claim

If the copycat ignores your informal request, it’s time to file a copyright claim. YouTube’s process is fairly user-friendly, and here’s what you should do step-by-step:

1. Gather Evidence & Submit the Request

  • Note URLs of infringing videos.
  • List all the timestamps where your content is being used.
  • Fill in your contact information.
  • Choose the removal option (a 7-day notice or request removal now).
  • Sign the request and submit it.

2. Wait for a Response: Be prepared for the process to take some time.

If you win, YouTube can remove the unauthorized video, redirect ad revenue to you, and help you track where your content appears next.

Filing a YouTube copyright claim is easier than you thought.

Our partners recently reached 125 billion YouTube views, achieving milestones of 100K, 1M, 10M, and 100M subscribers. But we’re not just about growth — we’re about protecting your hard work too. From tackling copyright issues to offering advanced tools for creators, we’re your all-in-one solution for success. Let AIR Media-Tech handle the challenges while you focus on creating. Join us today!

5. Watermarks and Metadata

Want to make your content harder to copy? Add a watermark directly to your video—a small, semi-transparent logo or text that’s part of your channel’s branding. It’s a subtle way to remind everyone who the real creator is. Watermarks make it pretty obvious when someone has ripped your content, and they’re a solid way to protect your brand.

Adding metadata (like keywords, your channel name, and creation date) to your videos is another way to claim ownership. While this won’t stop someone from copying your work, it could be crucial in resolving issues with copyright on YouTube if disputes arise.

6. Register Your Copyright

If you’re serious about your content, registering your copyright is a smart move. In some countries, copyright is automatic, but registering it gives you extra rights. Here’s the thing: it takes a little time and money, but if you’ve built a serious YouTube channel, it could be worth it.

Registered copyright means if someone swipes your video, you’ve got the legal muscle to enforce your rights. If your YouTube video, including elements like YouTube copyright music, is stolen, having a registered copyright simplifies taking legal action and strengthens your case in court.

7. Add Personal Touches

You’ll need to focus on adding unique elements like personal voiceovers, exclusive sound effects, or even custom music that’s 100% yours. This way, when someone copies your content, it’s easy to prove it’s your work. The more personalized, the harder it is to copy without people noticing.

 

8. Monitor and Track Your Content

YouTube isn’t going to catch everything, so it’s good to keep an eye out. Set up Google Alerts with keywords related to your content or channel name. This way, you get notified if your videos start appearing on other sites or channels. Social listening tools like Keyhole or Mention can also help you track where your content is being talked about or shared. Keep your hard work safe by staying on top of YouTube copyright protection.

Tip: Engage your audience. When your videos have lots of comments, likes, and shares, it’s obvious that you’re the original creator. This engagement is hard to fake.

AIR Media-Tech helps creators to deal with copyright on YouTube.

9. Delegate This Process

Chasing down content thieves and filing claims can be a headache. Instead of doing all this yourself, you can delegate this process to AIR Media-Tech. We are a certified YouTube partner that will manage your copyright issues by automatically detecting and handling unauthorized uploads. Our Content ID tool ensures your content stays secure and your reputation intact.

Here’s what AIR Media-Tech can do for you:

  • Automatic Detection & Blocking: We spot and stop stolen videos as soon as they’re uploaded.
  • Revenue Recovery: Ad revenue will be redirected from copied videos to your original content.
  • Reputation Management: Keep your channel looking professional by removing outdated and unauthorized uploads.
  • Expert Handling: From setting up Content ID to ongoing support, we don’t just stop there. We actively manage claims and handle all communication with the YouTube team to protect your content and income.

Final Thoughts

Let’s face it: content theft happens. Every big YouTuber deals with this, especially kids' channels. But you can make it harder for copycats to steal your videos and keep them where they belong—on your channel, generating views, likes, and loyal followers for you. If you seek extra protection, AIR Media-Tech can handle it all—from detecting stolen content to recovering revenue—allowing you to focus on creating while we secure your work. Contact us to get started!