Articles by Olha Yezerska - AIR Media-Tech Blog - page 6
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

How much Shorts really pay

14 Jul 2025

How much Shorts really pay What PRM Can You Expect from Shorts in 2025?

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

+48% profit growth after launching 24/7 live streams
+48% profit growth after launching 24/7 live streams How a 24/7 Stream Unlocked 49% Profit Growth for This News Channel

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.

The highest CPMs and best-paying niches of 2025

27 Jun 2025

The highest CPMs and best-paying niches of 2025 How Much Can Creators Make with AdSense in 2025?

If we had a dollar for every time a creator asked, “Is my CPM normal?” — well, we’d have a few AdSense payouts of our own. In 2025, the gaps between how much YouTube pays depending on niche, audience location, and monetization method are bigger than ever.