Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles

14 Jul 2025

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

11 Jul 2025

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.

27 Jun 2025

If we had a dollar for every time a creator asked, “Is my CPM normal?” — well, we’d have a few AdSense payouts of our own. In 2025, the gaps between how much YouTube pays depending on niche, audience location, and monetization method are bigger than ever.
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