Olha Yezerska

When it comes to expanding your YouTube audience, most creators automatically think of LATAM and European markets. But what about something not that mainstream? There is a huge Indian market out there. Yes, we know the CPM in India isn’t high, however, the results may surprise even seasoned creators.

YouTube’s global push toward translation features is no secret. We’ve seen it with subtitles, multi-language audio tracks, and now YouTube is testing dubbing options. But what does this mean for music creators? Unlike talk-heavy content, music doesn’t need dubbing to break language barriers. However, your music can reach a much wider audience if you play your cards right. Here’s how to do it effectively without wasting time on what doesn’t work.

Want to choose the right niche for YouTube on the first try and avoid potential pitfalls? Then you’re in the right place. At AIR Media-Tech, we’ve seen firsthand how this choice can make or break a channel's success.