Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
4 Aug 2025
YouTube Metadata Lab: Titles That Click. Descriptions That Rank
What does weak metadata mean on YouTube? It means the algorithm doesn’t know what to do with you. You don’t match search intent. Your upload gets buried under better-indexed content.
22 Jul 2025
From Traffic Drop to 6.6x Revenue Surge
One of our long-term partner channels, a massive Arabic-language kids channel with 7 million subscribers, hit a wall in August. Everything looked fine on the surface.
![YouTube Updates [June 2025]](https://air.io/storage/s7KnuZpnZfT7TgWtEoY6a4VU3f9bdS3AMZSlsibO.jpg "YouTube Updates [June 2025]")
2 Jul 2025
YouTube Updates [June 2025]
June came in hot, and not just because of VidCon. YouTube dropped a stack of new tools and changes. AI is going mainstream, viewer data is getting smarter, and monetization keeps changing.