Mariia Loboda
Creative Economy Consultant
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Mariia Loboda
Creative Economy Consultant
Mariia builds narratives that move the creator economy forward. She turns data, product notes, and chaos into clear ideas that creators actually care about. Big on details, allergic to fluff, and occasionally funny on purpose. Follow Mariia if you enjoy when content strategy actually makes sense.
Author's articles
26 Feb 2026
+224K Monthly Listeners: How One Technical Merge Unlocked 4x Growth for Rian DTM
Rian DTM was already growing fast. His tracks were gaining traction in Indonesia, the audience was responding, and new releases kept pushing him forward. When he joined AIR Music, his Spotify page showed 69K monthly listeners.
14 Oct 2025
Time Spent on YouTube vs TikTok: Who’s Winning in 2025?
What people watch more in 2025, TikTok or YouTube? Let's find out.