YouTube is a fantastic place for kids to learn and entertain, and is packed with great channels designed just for them. We’ve collected the most popular and successful channels so you can quickly find content for your child. Plus, you can find inspiration for your own kids' channels here!
As YouTube Kids continues to grow in popularity, the competition among content creators to build a significant subscriber base on the platform has also intensified.
The most successful channels are those that are able to consistently deliver high-quality, engaging, and age-appropriate content that resonates with young audiences. Let's look at the channels with the largest number of subscribers.
Cocomelon – 198M subscribers
One of the most popular channels is "Cocomelon," which features primarily children’s nursery rhymes, songs, and educational content. With almost 200 million subscribers, it has become almost a global phenomenon, providing a fun and enriching experience for toddlers and preschoolers. The channel's simplistic animation, catchy melodies, and relatable characters have made it a staple in many households.
As we can see, it works with the visuals. The bright colors, recognizable and expressive characters make it a prime peak entertainment for toddlers. Especially considering its repetition and emotional simplicity.
Kids Diana Show – 137M subscribers
Our partner Kids Diana Show, starring Diana and her brother Roma, offers a mix of pretend play, unboxing of toys, and educational videos for kids. The channel is incredibly popular with young viewers thanks to Diana's engaging and energetic personality, combined with high production values. There are many fun scenarios that kids enjoy.
In the kids' content category, Kids Diana Show has become a sensation. This channel went from 0 to 100 million subscribers in 7 years in partnership with AIR Media-Tech.
In 2018, they localized their content into other languages. We believed that kids from other countries would enjoy watching their videos and get inspired to explore the world.
In addition to English, Diana now “speaks” a lot of popular languages such as Spanish, Arabic, Hindi, Portuguese, Korean, and many more.
Want to increase your channel's audience, engagement, and subscribers? Contact our experts to localize your content.
ChuChu TV Nursery Rhymes & Kids Songs – 97.8M subscribers
ChuChu TV offers animated nursery rhymes and educational songs that are both fun and informative. This channel produces colorful and catchy videos of nursery rhymes and original songs for preschoolers.
Its content reinforces numbers, letters, moral values, and emotional awareness through fun, bright animations and catchy tunes. Many parents in India and beyond view ChuChu TV as both fun and educational, giving it a long-term advantage: repeat viewing is encouraged by both kids and parents.
Pinkfong! Kids' Songs & Stories – 83.5M subscribers
Have you ever heard the song "Baby Shark Dance"? We believe you have! Famous for the viral hit "Baby Shark Dance", Pinkfong! offers a wide range of kids' songs, stories, and educational videos. The channel combines catchy tunes with bright, fun animation. It appeals to preschoolers and toddlers.
The company itself (which is from South Korea’s SmartStudy) built a multi-platform brand spanning TV, apps, and merch. While rooted in Korean production, the brand still scales globally through adaptive storytelling and ultra-polished animation.
Toys and Colors - 80.3M subscribers
Toys and Colors has built a massive global audience by turning pretend play and everyday family scenarios into immersive stories that feel both entertaining and educational. The channel’s strength lies in its real-world settings where kids learn social skills, problem-solving, and creativity through fun role play.
Unlike animation-heavy channels, Toys and Colors uses live-action storytelling, which keeps kids visually grounded and emotionally stable. The multicultural cast and use of clear, expressive English make it accessible for audiences across Asia, North America, and beyond.
El Reino Infantil – 70.3M subscribers
El Reino Infantil is a Spanish-language channel that offers animated kids' songs and rhymes. Offering content similar to Cocomelon and Little Baby Bum, but in Spanish, the channel is very popular in Spanish-speaking countries. It's a great resource for kids who speak Spanish as their first language or for those who are learning the language.
Its main strength is that it doesn’t try to copy English-language channels. It thrives because it understands the Latin cultural context.
YouTube has stricter rules for kids' content, but with expert guidance, you can grow a successful kids' channel. AIR has helped many kids' channels thrive on YouTube, including Kids Diana Show. Get in touch with us for insights and professional support.
LooLoo Kids - 61.1M subscribers
LooLoo Kids follows a format similar to Cocomelon, but adds European cultural nuances and distinct musicality. The track “Johny Johny Yes Papa” had become a sensation not only among children but also among adults.
Kids love recurring characters, so this is why LooLoo Kids are as popular as they are. They use music as memory glue, and this is how the songs they offer become routines in households.
Little Baby Bum – 41.7M subscribers
Little Baby Bum is well known for its animated nursery rhymes and original kids' songs. Set to engaging animation, the channel offers a mix of classic nursery rhymes and original compositions. This is an excellent channel for parents who want to get their kids involved in music and early learning.
It’s built on nostalgia and repetition. Classic rhymes like “Twinkle, Twinkle, Little Star”. Parents trust it, kids love it. Do not underestimate familiarity as a growth tool.
Ryan's World – 40M subscribers
Ryan's World started as a series of toy unboxing videos and has grown into a huge brand that includes educational videos, science experiments, and DIY crafts. The channel's star, Ryan Kaji, captivates kids with his energetic personality and varied content. Ryan's World has expanded beyond YouTube to include a range of toys, books, and TV shows.
Ryan’s charisma is what keeps the viewers glued to their screens. Ryan’s World monetizes through licensing and partnerships, which include toys, TV shows, and turning YouTube visibility into diverse revenue streams.
Morphle - 13.1M subscribers
Morphle introduces kids to imagination and problem-solving through a simple premise: a magical creature that can transform into anything. The show’s episodic structure mirrors Saturday-morning cartoons, which is calm enough for preschoolers.
The storytelling uses predictable arcs with small twists that bring comfort for kids.
What Makes These Channels So Popular
- Consistency – frequent uploads (many daily or multiple times a week).
- Localization – Kids Diana Show (with AIR’s help) was translated into 18+ languages, reaching millions globally.
- Repeatable formats – songs, rhymes, familiar characters.
- Smart SEO – optimized titles and descriptions with keywords like “nursery rhymes,” “kids songs,” “pretend play.”
- Safe, colorful branding – simple animations and recognizable visuals.
How to Help Your Kid Make a Successful YouTube Blog
If your kid has ever said, “I want to be a YouTuber!” - welcome to the new version of “I want to be a princess.”
Today, YouTube is a full-fledged creative industry where kids become media personalities. But behind every successful young creator, there’s a parent who learned how to guide, protect, and structure that journey. How do you do that? Well… Instead of focusing on numbers, focus on the goal and structure.
You have to build a sustainable workflow for your kids that accounts for school, entertainment, and other normal childhood experiences. Don’t forget about your child’s safety as well. Prioritize it always.
Kids content on YouTube is one of the most competitive verticals on the platform, and yet it’s also the most predictable when done right. With strategic guidance from AIR, your children’s channel can grow responsibly. Reach out to us to get started.
