Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles
26 Sep 2025
Who Really Watches YouTube in 2025 (and What Creators Should Do About It)
YouTube clocks in at 2.5 billion monthly active users. That’s more than a quarter of Earth’s population. It also spans over 100 countries and 80 languages.
23 Sep 2025
How YouTube’s Homepage Personalization Impacts Your Views
YouTube’s homepage isn’t random. It’s weaponized. It’s personalized. And it's tailor-made for each viewer. That means everything from playlists to thumbnails and metadata needs to be strategically built, so you’re not just seen, you’re clicked.
17 Sep 2025
YouTube in Korean: What Matters in Subtitles and Dubbing for K-Audiences
K-pop rules playlists. K-dramas own Netflix. South Korea is one of YouTube’s most active (and demanding) markets.