Iryna Avramenko
Creator Growth Analyst at AIR
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Iryna Avramenko
Creator Growth Analyst at AIR
Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.
Author's articles
5 Sep 2025
How Subtitles Help Reach Gen Z and Gen Alpha
YouTube viewing habits change as trends. Gen Z content consumption and Gen Alpha video habits are built around multi-tasking and sound-off viewing. These audiences watch Shorts in bed, TikTok in class, and Twitch streams on the bus, often without turning the sound on.
22 Aug 2025
+17% of Revenue: M.Worship Music's Winning Strategy
Getting more US views is a struggle for most YouTube channels, but not this one. Not for M.Worship Music.
21 Aug 2025
78% of Holiday Revenue Maintained – YouTube Lounge Music Winning Formula
During the festive period from January to March, there may be a decline in views. The excitement of Q4 fades, brand budgets shrink, casual viewers disappear, and what’s left is a cold stretch where most channels brace for lower everything: views, CPMs, revenue.