24/7 live streaming is made for boosting YouTube income. You just need a bunch of pre-recorded videos and a tool to run them. And that’s exactly what our partners did with their two translated channels.
We already broke down their success story with the DONA English channel, and now ready to present to you the efficiency analysis of 24/7 streaming for DONA Indonesia and DONA JP. They are creating kids & teens content, and started streaming in mid-2023. The results from each channel were great, but different.
The Numbers: DONA Indonesia vs. DONA JP
Both Indonesia and Japan have huge audiences for kids’ and teens’ content, but the way people watch varies. DONA Indonesia saw a steady revenue rise (+20% since launch), with streams making up 49% of total revenue by September:
Meanwhile, DONA JP scaled up much faster, making up 83% of total revenue from live streams within three months and increasing it 6x times:
Want to know why the results from these two channels are different if the content & subscriber count are the same? We can assume several factors:
- Japan has higher CPMs than Indonesia. So, even with similar views, DONA JP earns more per viewer.
- DONA JP launched 5 streams right away. DONA Indonesia started strong too, but with fewer streams and more testing. Faster rollout = faster growth.
- Higher YouTube usage in Japan. Some Indonesian kids have less access.
Two Ways to Launch 24/7 Streaming: DIY or Full-Service Support
When it comes to starting 24/7 streaming, you have two main options:
Do it yourself with an automation tool like Gyre.
You upload your pre-recorded videos, set the schedule, and manage the streams on your own. It gives you full control but also requires your time and attention to set up, monitor, and optimize everything.
Get expert help with full-service management from AIR Media-Tech — no upfront payment required.
Our team handles the entire setup, optimization, and scaling for you. You stay focused on content, while we take care of maximizing your revenue potential from streaming.
Both paths can bring great results. It depends on how much time and resources you want to invest personally.
Not sure what’s right for you? Contact us at AIR Media-Tech, and we’ll help you find the best 24/7 strategy based on your channel’s needs and goals.
Why 24/7 Streaming Works
Streams don’t work by luck. They create constant activity, which pushes the channel higher in recommendations. That’s why we’ve seen YouTube’s algorithm favor 24/7 streams year after year.
When your channel is always active, YouTube sees:
- More watch time (which drives better ranking)
- Longer session durations (which improve recommendations)
- Higher engagement (which boosts monetization)
And also, live streaming is suitable for multiple niches, not just kids’ content. The numbers prove that testing this approach is 100% worth it.
Could Streaming Work for You?
DONA’s success in Indonesia and Japan proves that streaming is a true revenue booster when done right. Whether you go with Gyre for automation or AIR Live Streaming for full-service management, we’ll help you set up, optimize, and scale your channel for maximum revenue. Get in touch and let’s start growing your channel today!