The MSN Distribution Case: Success of a Handmade Jewelry Channel

Looking for new ways to earn on your existing content and expand your reach? We have just the solution for you. With the growing competition on YouTube, consider joining MSN—Microsoft’s growing video distribution ecosystem.

One of our partners, a handmade wire jewelry-making channel, decided to give MSN a shot with AIR Media-Tech. The results? A massive boost in views and revenue, proving MSN's potential for other creators.

The Challenge: Breaking Free from YouTube’s Saturation

This jewelry creator had already established a strong presence on YouTube, accumulating 1.5 million views overall. However, with increasing competition and algorithm shifts, they needed additional ways to distribute their content and maximize earnings without creating new videos from scratch.

That’s where AIR Media-Tech got to work. As an official MSN partner, we gave them access to a new audience with less competition—a platform where creators could gain traction faster and monetize immediately.

What We Did: The MSN Distribution Strategy

We took care of the entire process, from approvals to optimization, ensuring that the jewelry channel’s content reached the right audience on MSN. Here’s how we did it:

1. Seamless Integration

We ensured their content was distributed across the whole MSN ecosystem, including MSN.com, Bing, Microsoft Edge, and the MSN App.

2. Metadata Optimization

We tailored their video titles, descriptions, and tags to ensure maximum discoverability through Microsoft’s AI-powered recommendations.

3. Monetization from Day One

Unlike YouTube, which requires reaching monetization thresholds, MSN allowed them to earn immediately from ad revenue.

The Results: Explosive Growth in Just Weeks

The results speak for themselves:

• 1.3M Views on MSN (in just 1.5 months: Nov 11, 2024 – Dec 31, 2024)
• $1,300 Earned on MSN (compared to $4,000 from YouTube, where they had years of content accumulation)
• Faster growth and less competition as MSN is still in its early stages of video content distribution, meaning more visibility and revenue.

Why You Need to Join MSN Through AIR Media-Tech

So, let's sort things out and look through the main advantages of distributing your content to the MSN platform:

Massive Reach

MSN connects creators with over 2 billion monthly users across Microsoft’s ecosystem. This means your videos can reach audiences beyond YouTube’s recommendations, helping you grow fast.

Early-Mover Advantage

With low competition, now is the best time to establish a strong presence. Creators who start early can benefit from increased exposure before the platform becomes saturated.

Easy Monetization

No subscriber or watch-hour requirements—start earning from your very first video. Unlike YouTube, MSN provides a direct path to revenue without barriers.

Hands-Free Distribution

AIR Media-Tech handles everything from approval to optimization, ensuring your videos get the best exposure with zero extra effort. We take care of metadata, placement, and compliance.

Diversified Revenue Streams

Relying on YouTube alone can be risky. By distributing on MSN, you’re opening up an entirely new income stream, reducing dependence on a single platform.

Access to a Curated Audience

MSN’s curated feeds ensure that your videos are presented to audiences who are most likely to engage with them, improving both visibility and monetization potential.

Wrapping Up

If you’re looking for a new way to expand your audience and increase earnings, MSN is the opportunity you’ve been waiting for. AIR Media-Tech is one of the few authorized partners that can get you in—so don’t miss your chance.

Contact AIR Media-Tech today and start distributing your videos on MSN!