If you’ve ever felt like your YouTube channel is remaining in the very same place despite your best efforts, you’re not alone in your struggles. With so many strategies and tools available, it’s easy to get overwhelmed or end up trying approaches that just don’t deliver. Understanding your channel’s unique needs is essential. Let’s look at an example!
The Challenge
Surprise Gardening is a DIY YouTube channel with over 70k subscribers. Their content is serene and high quality. They had a large loyal audience beforehand, but, as the time went by, they needed to make a leap forward. They needed a strategy that would:
- Increase views from targeted regions like the USA and South Korea.
- Expand their reach to international audiences without losing their unique appeal.
- Maximize monetization opportunities.
The task, which might have seemed daunting to take up alone, had a simpler solution with AIR Media-Tech. Here’s how we did it together with our partner—and the results we achieved in just five months.
The AIR Media-Tech Strategy
After a deep dive into their content, we needed to come up with a sound strategy. Therefore, we did:
Step 1: Channel Audit
To make a sound strategy, we needed to narrow down where the issue might have been. When we looked at the channel, all we saw was the clear love and dedication poured in each and every video.
But why was the growth not as fast as it should be? The answer to that question might be more multi-layered than just saying that ‘the algorithm is the problem’. And once we assessed our partner’s channel, we knew exactly what needed to be done to overcome their growth plateau.
If your channel has hit a wall, do not hesitate to reach out! AIR Media-Tech can assess the issue via full channel audit and help you move from there!
Step 2: Metadata Translation and Subtitles
First thing that we have noticed is that Surprise Gardening’s content is perfect for translation and localization because of its universal appeal. While much of the content is visually intuitive, there was quite a bit of voiceover with explanations and interesting stories that needed to be heard.
To elevate this charming content, we:
- Translated metadata using our AI Metadata Translation Service to improve discoverability in regions like the USA and South Korea.
- Added localized subtitles to make the videos accessible to non-English-speaking audiences.
This combination is both simple and effective, and it ensures that international viewers could fully understand the content and discover it if needed.
Step 3: Content Distribution
To expand Surprise Gardening’s reach beyond just YouTube, we helped to distribute their videos on MEGOGO, which is a popular platform that’s ideal for lifestyle and DIY content. This move helped to:
- Tap into new audiences who prefer streaming platforms over YouTube.
- Diversify their content’s presence, adding another revenue stream.
However, it’s important to remember that we don’t only distribute content to MEGOGO, but we can do so much more for all types of, spreading videos across major global platforms.. Just drop us a message and we can provide you with all needed details!
Step 4: 24/7 Live Streaming
Continuous live streaming can sound overwhelming and even intimidating, but with 24/7 Live Streaming Service, we can make it seamless for you, but not less effective! We have created a loop of Surprise Gardening’s most popular content, which resulted in:
- Keeping the channel active round-the-clock, attracting new viewers and maximizing ad revenue.
- Leveraging YouTube’s preference for live streams, which often boosts visibility and discoverability by a lot.
If your videos are a good fit for 24/7 streaming, this strategy could help you maintain constant engagement without additional workload. How? Contact us to find out!
Step 5: Enhanced Ads Strategy
We fine-tuned Surprise Gardening’s ad strategy by running targeted promotions to increase visibility among their ideal audience. This not only boosted their CPM rates but also drove more views from high-value regions like the USA and South Korea.
The Results
In just five months, Surprise Gardening saw incredible improvements:
- Views per Month:
- June: 397K
- October: 436K
They delivered high-quality content, while we helped out with smaller, but not less important, things! And this is just the beginning - their channel is now set up for sustainable long-term growth and global reach.
Surprise Gardening’s success story is proof that with the right tools and strategies, every channel can overcome their plateaus. If you’re ready to unlock your channel’s full potential, AIR Media-Tech can help. Don’t let your hard work hit a wall. Contact us today to get a personalized consultation and start your journey toward sustainable growth!
