The holiday season is a golden time for content creators, and YouTubers who excel during Christmas know how to wrap their content in a shiny bow of seasonal cheer. Let’s take a closer look at some famous YouTubers who’ve cracked the code for Christmas videos, and uncover how you can apply their strategies to your own channel.
1. Zoella: The Queen of Christmas Content
Zoella, or Zoe Sugg, is a British YouTuber known for her lifestyle and beauty content. Christmas is her prime time, with her annual “Vlogmas” series being a fan favorite. Vlogmas involves daily vlogs throughout December, leading up to Christmas.
Why She’s Popular at Christmas: Zoella’s Vlogmas captures everything festive — cozy nights in, holiday shopping, Christmas baking, and decorating her home. This content resonates with viewers because it’s relatable, nostalgic, and inspiring for anyone looking to soak up the holiday vibes.
Promotion Hacks from Zoella:
- Posting daily during holiday time builds anticipation and keeps viewers coming back, so consistency is definitely key.
- She often features other YouTubers and influencers in her videos, collaborating and expanding her reach.
- Zoella actively promotes her videos on Instagram, ensuring her audience knows when a new Vlogmas episode drops. This is a great example of effective YouTube promotion.
2. MrBeast: Bigger, Better, and Bolder
While MrBeast isn’t traditionally associated with Christmas, his over-the-top holiday giveaways make him a standout during the season. From gifting houses to strangers to giving away massive amounts of cash, his content aligns perfectly with the season of giving.
Why He’s Popular at Christmas: The holiday season amplifies the appeal of generosity and surprises. MrBeast’s grand gestures feel even more heartwarming during this time, creating viral moments that people love to share.
Promotion Hacks from MrBeast:
- Tease upcoming holiday-themed videos on social media to build excitement.
- His giveaways often have a heartfelt backstory, which helps videos resonate on a deeper level.
- Call-to-actions like, “Subscribe to help us keep doing this,” tap into the holiday spirit of giving and only further supplement the YouTube growth hacks he uses to engage viewers.
Every year, we analyze thousands of channels and their Christmas content. There are dozens of nuances to consider to make your content work. Contact us for an audit, and let’s boost your channel this year!
3. NikkieTutorials: Glamming Up the Holidays
NikkieTutorials is a beauty guru who shines during Christmas with stunning holiday makeup tutorials. Her videos feature glamorous looks perfect for holiday parties, making her a go-to creator for makeup enthusiasts.
Why She’s Popular at Christmas: Christmas is synonymous with sparkle and shine, and Nikkie’s tutorials deliver just that. Her creative and bold holiday looks inspire viewers to try something new for the season.
Promotion Hacks from NikkieTutorials:
- Partnering with makeup brands for exclusive Christmas collections boosts visibility and enhances YouTube video promotion.
- Group holiday videos into a dedicated playlist to keep viewers binging.
- Share short clips or teasers of her tutorials on other platforms like Instagram to drive traffic to YouTube.
4. Shane Dawson: A Festive Throwback
Though Shane Dawson’s YouTube activity has fluctuated, his Christmas-themed videos remain iconic. From holiday skits to heartfelt gift-giving moments, his content taps into both humor and sentimentality.
Why He’s Popular at Christmas: Shane’s ability to mix comedy with genuine emotion creates a sense of connection with his audience. His Christmas videos often feel like a warm hug during the cold season.
Promotion Hacks from Shane Dawson:
- Holiday content should tug at the heartstrings or make someone laugh, creating emotional connections.
- From skits to docu-style storytelling, varied formats keep viewers engaged.
- Sharing throwback clips or sequels to popular holiday videos can reignite interest, an easy way to tap into YouTube growth hacks.
5. Casey Neistat: Holiday Cinematics
Casey Neistat is known for his cinematic vlogging style, and his holiday videos often showcase New York City’s magical Christmas atmosphere. From snowy adventures to heartwarming acts of kindness, his content feels like a movie.
Why He’s Popular at Christmas: Casey’s videos capture the wonder and excitement of the season. His storytelling and stunning visuals make every video feel like an experience.
Promotion Hacks from Casey Neistat:
- High production value sets his content apart and makes for excellent YouTube video promotion.
- Festive soundtracks elevate the holiday feel.
- Share the magic, highlighting iconic Christmas locations or traditions that appeal to a wide audience.
6. Family Channels: The Holiday Bond
Channels like The Ace Family or The LaBrant Family thrive during Christmas with content focused on decorating, gift-giving, and family traditions. Their videos feel like an invitation to join their festive celebrations.
Why They’re Popular at Christmas: These channels highlight the joy of spending time with loved ones, making their content highly relatable and heartwarming.
Promotion Hacks from Family Channels:
- Showcase authenticity, sharing real moments that foster a sense of community.
- Host giveaways and reward viewers with holiday-themed prizes to boost engagement, as it is a smart move in YouTube promotion.
- Partnering with family-oriented or holiday-centric brands boosts engagement and taps into broader audiences.
7. Más SKabeche: Festive Comedy Sketches
Más SKabeche is a popular Mexican YouTube channel known for hilarious comedy sketches. During Christmas, their content often includes relatable holiday scenarios that resonate with a wide audience.
Why They’re Popular at Christmas: Their comedic take on family dynamics, holiday stress, and festive traditions makes their videos universally appealing and shareable.
Promotion Hacks from Más SKabeche:
- Incorporate cultural traditions to connect with specific audiences.
- Leverage interactive content such as polls and comments to engage viewers in deciding on future sketches.
- Combine trending topics with holiday themes for greater visibility.
8. HJ Evelyn: Holiday DIY and Relatability
HJ Evelyn is beloved for her creative DIY projects and lifestyle content. Her Christmas videos, ranging from gift-wrapping hacks to festive room decor, are a hit among viewers who love to add a personal touch to their holiday celebrations.
Why She’s Popular at Christmas: Evelyn’s approachable and relatable style makes her content perfect for viewers seeking easy and fun holiday ideas.
Promotion Hacks from HJ Evelyn:
- Group DIY videos into playlists for continuous viewing.
- Share holiday crafts on platforms like Instagram or TikTok to drive traffic to YouTube.
- Focus on budget-friendly ideas to reach a wider audience.
9. Nicole Laeno: Festive Lifestyle and Dance
Nicole Laeno is a rising star on YouTube, combining her love for dance, fashion, and lifestyle content. Her Christmas videos often feature family gatherings, outfit ideas, and behind-the-scenes holiday prep.
Why She’s Popular at Christmas: Her vibrant personality and high-energy content make her videos fun and inspiring, especially for younger audiences.
Promotion Hacks from Nicole Laeno:
- Use YouTube Shorts to share quick dance clips.
- Partner with other creators for festive dance challenges.
- Use the Community feature on YouTube to connect with the audience during the holidays.
10. 5-Minute Crafts: Quick Holiday Hacks
5-Minute Crafts is a giant in the DIY world, offering quick and creative solutions for every occasion. Their Christmas videos feature easy-to-follow tutorials for decorating, crafting, and organizing during the busy holiday season.
Why They’re Popular at Christmas: Their practical and visually engaging content is perfect for viewers looking to simplify their holiday prep with minimal effort.
Promotion Hacks from 5-Minute Crafts:
- Using festive keywords is one of the best YouTube search hacks.
- Share snippets of longer videos on social media platforms.
- Create universally relatable content to reach a diverse audience.
Quick Tips for Your Christmas Content
If you want to make your channel shine this holiday season, here are some actionable hacks:
- Plan Ahead: Start brainstorming and filming your Christmas content early to stay ahead of the schedule.
- Embrace Festive SEO: Use keywords like “Christmas,” “holiday,” and “gift ideas” in your titles, descriptions, and tags. This is one of the simplest yet effective YouTube hacks.
- Engage Your Audience: Poll your viewers for ideas or involve them in your content, like reading their holiday stories.
- Create a Series: Consider doing Vlogmas or a themed mini-series to keep viewers hooked and leverage YouTube algorithm hacks.
- Copy the Greatest: Christmas is all about traditions and some holiday video ideas on YouTube we can call traditional as well. Look through 30 Ideas to Inspire Your Next Viral Christmas Video and get inspired.
Whether it’s cozy vlogs, grand giveaways, or sparkling makeup tutorials, there’s always a way to make your content shine brighter than a Christmas tree.
Wrapping Up
The magic of Christmas on YouTube lies in creating content that feels personal, festive, and shareable. However, even the best content needs the right promotion strategy to reach its full potential. That’s where AIR Media-Tech comes in.
At AIR Media-Tech, we can do all the optimization stuff, while you are working on festive content. Contact us, we'll do the audit and highlight all the stops that can make a big difference!
