Ukraine’s Social Media Stars Rethink How They Wield Their Influence

Reading time

0 Min

Author

Nina

Date

20 Apr 2023

NY Times

https://www.nytimes.com/2023/04/20/world/europe/ukraine-social-media-influencers.html

Amid the war in Ukraine, thousands of influencers switched to Ukrainian, despite the decrease in performance and income caused by this decision. AIR had a great conversation with Matthew Mpoke Bigg on the topic.