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AIR Media-Tech, known as a home for the biggest YouTube creators, announced the acquisition of LA-based media network Scale Lab as a part of the strategy of creating the largest creators ecosystem globally.
This deal opens the doors for synergy of 2 strong social media players in the creator economy market and gives new opportunities for their partner creators.
ScaleLab is best known as a company that gave a boost to MrBeast's tremendous career and was responsible for his development for more than 4 years. On diffferent stages ScaleLab also worked with top YouTubers, TikTokers and Instagramers.
Inc magazine has included ScaleLab in the list of top fastest-growing media companies.
AIR Media-Tech has been on the market since 2010 and has a wide roster of creators throughout Canada, MENA, and Europe, including biggest YouTubers like Kids Diana Show (104+ mln subscribers), Vlad and Nikki (90+ mln subscribers), HZHTube Kids Fun, The Q, and many others.
The deal was closed in January 2022 and fully funded by AIR's proper funds.
Sergii Bielousov, AIR Media-Tech co-founder, said: "AIR is delighted to ink a deal with a company like ScaleLab. With its great performance, excellent reputation, and vast portfolio of talented YouTube influencers, ScaleLab is a perfect match for our global scaling strategy."
"We are excited to combine both companies' expertise, allowing us to attract even more partner creators worldwide and generate more revenue together on and off YouTube taking into account local work specifics in different regions,” added co-founder of AIR-Media-Tech Stepan Mikhaylov.
“It’s an honor for us to become a part of this global progressive and ambitious media group with advanced products. We are happy that new opportunities become available for the ScaleLab partners as a result of this merger”, commented the deal David Branner, CEO, and owner of ScaleLab.
"We dedicate ourselves to delivering the most advanced products and services that help creators to grow on and off YouTube. As a result, ScaleLab creators will receive access to the largest ecosystem of services from AIR that includes more than 50 products, such as additional monetization opportunities, cross-platform content distribution, and investments. Our plan is to help them bring their business as creators to the next level with our most effective tools”, – commented the deal Fedir Skyba, CEO of AIR Media-Tech
Vitaliy Strukov, Managing Partner of BDO Corporate Finance Ukraine, the financial advisor of AIR Media Tech, noted “Our cooperation with AIR Media Tech started with the strategy development. We assisted our client in the acquisition of ScaleLab at each stage with the ultimate success. AIR Media Tech created the outstanding eco-system for influencers and creators and belongs to the “top global league”.
About AIR Media-Tech
Founded in 2010, by two Ukrainians, AIR currently is one of the largest certified YouTube global partner and works with creators and influencers from 44 countries globally.
The portfolio of 3000+ YouTube channels generates over 20 billion views monthly. Key services for creators include audience growth, scaling their presence in the new markets, services for additional monetization, game development, fintech solutions, and others. The company has 250 employees and offices in Ukraine, Canada, UAE, and the EU. For the last 7 years GMV CADR is 108% and EBITDA CAGR is 65%. For more information, please visit www.air.io.
About ScaleLab
Based in Hollywood, California, ScaleLab is in the list of 50 out of 5000 most growing media companies according to Inc Magazine. ScaleLab represents 1,000+ YouTube creators, with subscriber base of over 400 million. Altogether they generate 4 billion video views per month. ScaleLab is known as a network responsible for Mr.Beast beginning and growth until he becomes independent. At different times it worked with Mariale Marrero, Erika Costell, Katie Angel, and many other top-tier YouTube stars. ScaleLab has localized divisions in Latin America, the U.K., and the Middle East. For more information, please visit www.scalelab.com.
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About M&A financial advisors
The deal was fully conducted by BDO Corporate Finance Ukraine, financial advisor of AIR Media-Tech. The BDO global network provides business advisory services, M&A’s, Transaction Services and ranked №1 most active global M&A advisor according to PitchBook.
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