Here you can find the insights that AIR Media-Tech collected from 200 YouTube creators about their work, key challenges, preferred ways of monetization, and top income sources and changes in 2022.
Despite the ever-increasing competition of social media platforms, YouTube remains one of the top choices among content creators and viewers. The number of platform users is constantly growing (from the first billion in 2013 to 2.5bn in 2021), and various global rankings also prove its success. Take Data Reportal that names YouTube among world’s most-used social platforms, or Business of Apps naming YouTube the most popular video streaming service in the world, and many more.
The US is a key market for YouTube. For starters, the largest number of creators on the platform are from the US - approximately 345,000, by our estimates. The US also makes a considerable contribution to YouTube monetization, amounting to 56%, according to AIR’s internal data. And finally, the United States is the second leading country in terms of YouTube audience size as of April 2022.
In view of the above, AIR Media-Tech took advantage of VidCon, the world's largest creator event, to survey the US YouTube creators on how they feel working with the platform, their work specifics, and demands.