Nataliia Prokopchuk

Reaching a million YouTube subscribers is no small feat. Sure, nowadays it’s easier with all the fancy tools at your disposal, but it's by no means easy. Ask any creator who has achieved that milestone, and most answers you’ll hear would come down to luck. While it plays some part in the eventual success, there’s much more to it.

In 2026, live streaming is something that cannot be ignored. It’s one of the dominant forces both inside and outside YouTube. As creators continue to tap into deeper connections with their audiences, live streams have become the go-to method for creators to engage with their viewers. The question, however, stands: how do the most popular creators maintain their audience’s attention in such an overcrowded market? Let’s explore.

We have been distributing YouTube creators’ videos to MSN for more than a year, and so far, the results have been impressive. Some channels can see x3 their earnings from YouTube on MSN with the same videos. Let’s dive in and see it all! With real examples!