Technology & Invention Channel Case: Reaching New Audiences with MSN!

Since MSN opened its doors to content distribution, the results have been hard to ignore. Early adopters have seen their earnings double or even triple compared to other similar social media platforms. Naturally, more creators are eager to get in and it’s easy to see why.

Technology & Invention Channel’s Success Story on MSN

Our partner had an established and well-loved channel focused on technology and inventions. They created content on gadgets, top 10 innovations, automotive advancements, and other high-tech subjects. They have experienced firsthand the benefits of expanding to MSN. Let’s break down the numbers. 

On YouTube, between December 1 and December 31, 2024, the channel achieved:

• 11.7 million impressions
• 6.2% CTR
• 1.5 million views
• Nearly 1 million unique viewers

Despite solid performance, these numbers were lower than in previous months, which shows that relying on a single platform (putting your eggs in one basket) can be unpredictable, since viewership can change depending on many factors from month to month.

On MSN, between October 2 and December 31, the same channel saw impressive results:

• 3.9 million engaged views
• Over 20,000 likes
• 4,000 comments
• Nearly 7 million total views

MSN provided great reach and engagement. While YouTube remains a vital platform, MSN added an entirely new revenue stream and audience without the need to make completely different content.

What Is MSN and Is Your Channel a Good Fit? 

MSN is part of Microsoft’s vast ecosystem, allowing creators to distribute their videos across high-traffic platforms such as Bing search results, Microsoft Edge, and the MSN app. With a user base exceeding 2 billion people, the exposure potential is massive.

However, not all content qualifies for MSN. The platform is selective, currently prioritizing the following content categories: travel, gaming, sports, technology, DIY, lifestyle, comedy, and food and drink. Its target markets include Korea, Japan, Australia, the United Kingdom, Germany, France, Canada (English), Spain, the Netherlands, Italy, Brazil, Mexico, and India (English). 

It’s important to remember that the content that qualifies for MSN distribution is dynamic, it can change. Therefore, to know for sure, creators should reach out for the latest updates on eligibility.

Key Advantages of MSN for Creators

1. Immediate Monetization – No need to meet watch-hour or subscriber thresholds; earnings begin from day one.
2. Built-In Discovery – Content is placed in prime spots like Microsoft Edge, Bing, and MSN, reducing the fight for visibility.
3. Lower Competition – While YouTube is saturated, MSN offers a fresh opportunity for early adopters.
4. High CPMs – The platform attracts premium advertisers targeting a professional and mature audience.
5. Global Expansion Without Extra Effort – MSN distributes content across multiple regions and languages automatically.

Step-by-Step to MSN Monetization

But how do you actually join MSN? The bad news is that you can’t upload there directly and it’s an invite-only platform for now. The good news is that with a reliable partner like AIR Media-Tech by your side, getting an invitation is a piece of cake! 

Here’s how we do it:

1. We review your channel – Not all content is a fit for MSN. 
2. We handle the submission process – We do all the annoying and hard parts, so you do what you do best - create content! 
3. You start earning immediately – Once approved, monetization starts from day one.

Why You Should Get in Now

MSN is still in its infancy when it comes to creator content. That means you, as a creator, get to enjoy low competition and high visibility across multiple language markets. It’s a massive earning potential that can also expand your reach by a lot. Early adopters get to dominate their niches. 

It’s like getting that 2006 YouTube back.

If you’re interested in learning more about how your content could perform on MSN, reach out today to explore the opportunity.