YouTube Most Viewed Video In 24 Hours

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9 Min


28 May 2024

most viewed youtube video in 24 hours

YouTube is considered a highly competitive platform due to its deep process of analyzing various data. The platform tracks the most viewed videos for 24 hours, which increases competition between millions of content creators. YouTube users contribute by following the most popular videos on the platform to stay up to date. Let's take a look at the top 10 most-viewed videos on YouTube!

Most Viewed Video on YouTube: What Does It Mean

Surely you have already read the news about which video is considered the most popular on the YouTube platform. But how can we understand this and what does it mean in general? This type of video gained the most popularity and visibility among users.

YouTube offers a separate tab to determine which videos are becoming the most popular and famous at the moment. This algorithm takes into account many factors, such as the number of views, likes, engagement, comments from users, and growth rates.

The trend algorithm can show a wide variety of content: from kids' content, and music videos to educational videos and tutorials. The ultimate goal is to identify the videos with the highest scores that we mentioned above. Getting a video in this section means a significant increase in visibility and reach for content creators.

The Сurrent Record Holder

most viewed youtube video in 24 hours

Wondering about the video that got the most views in a day on YouTube? Sure, one of the music videos. Thanks to countless music lovers who listen to songs endlessly, music videos consistently rack up the most views in 24 hours on YouTube. 

As of 2024, the record for the most viewed YouTube video within 24 hours is held by BTS’s music video for "Butter." BTS, the South Korean pop band, has consistently shattered records, leveraging their massive global fanbase. 

Released on May 21, 2021, "Butter" amassed an astonishing 108.2 million views in just one day. This feat surpassed their previous record for "Dynamite," which garnered 101.1 million views within the same time frame. 

What Videos Are Considered the Most Viewed?

The dream of every content creator is to get the most views and increase engagement on their channel. As we already said, music videos tend to get the most views as their fans play the songs and videos over and over again. In addition, fans of music artists always look forward to new releases and want to be one of the first to listen to them.


However, music videos share the championship with another type of content, namely kids' content. After all, if young YouTube users get carried away by one of the videos, they can watch it several dozen times. Just like what happened with the famous “Baby Shark Dance” video!

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List of The Top 24 Hour Viewed Videos on YouTube

Now let's look at what other videos have the most views on YouTube in just 24 hours.

Butter – BTS

As already said, this music video has the most views on YouTube and makes money. It received 108 million views in 24 hours. It's also the fastest video on YouTube, reaching 30 million views in 2 hours and 20 minutes.

Dynamite – BTS

the most music video views on youtube in 24 hours

Another one from the BTS phenomenon is the video for the song Dynamite. This YouTube video was released on August 21, 2020, and received 101.1 million views in 24 hours. This made it the second most viewed YouTube video in less than 24 hours.

Pink Venom – Blackpink

Third place also went to one famous South Korean group. Blackpink's music video received 86.3 million views in just 24 hours. Additionally, the video surpassed 100 million views in just 1.4 days. The reason may be the dance performance and strong vocals of the Korean girl group.

How You Like That – Blackpink

Another popular music video from the K-pop genre. This Blackpink clip was able to cross the 86 million mark in 24 hours. It was published in 2020 and won several awards for its powerful dance performance. As of 2024, the video has received over 24 million likes and 1.2 billion views!

Ice Cream – Black Wink Ft Selena Gomez

youtube most views in 24 hours

This collaboration between Blackpink and Selena Gomez managed to collect more than 79 million views on YouTube in just 24 hours. The clip turned out to be unusually bright and colorful, and the popularity of both performers helped to get such a large number of views per day.

Boy with Luv – BTS and Halsey

This video received 74.6 million views in less than 24 hours after its release. The clip appeared in 2019 and already collected more than 3 million likes in 2 hours. Moreover, this song was also nominated for a MAMA Award as "Song of the Year".

Lalisa – Lisa

Lalisa is a K-pop tune performed by a Thai rapper and vocalist named Lisa that appeared in 2021. The song quickly gained popularity, collecting 73.6 million views in just one day. At the moment, the clip has received 17 million likes and was watched by 670 thousand people.

Permission to Dance – BTS

In just one day, this music video garnered an impressive 72.3 million views on YouTube, placing it among the most-watched videos on the platform within 24 hours. The video also dominated charts in 5 countries and made it to the top 10 in 10 other nations.

Life Goes On – BTS

most video views on youtube in 24 hours

On November 19, 2020, the video was released and received 71.6 million views in just one day. This made it one of the top YouTube videos viewed within 24 hours of its release.

Me! – Taylor Swift and Brendon Urie

This video was released on April 26, 2019, and received 65.2 million views on YouTube in 24 hours! Thus, this clip was able to break the previous record of “Thank You, Next” by Ariana Grande.

How to Create the Most Viewed Video

BTS's music video for the song ‘Butter’ is considered to be the most viewed video in 24 hours. The question arises: how did they manage to achieve such results? Here are a few key factors that helped them do it:

  1. Huge fanbase: the group BTS has a very loyal audience around the world. The fans, who call themselves ARMY, actively use social media (Instagram, TikTok, etc.) to promote and popularise their favorite band's songs and create content using their music.
  2. Strategic marketing: the release of ‘Butter’ was accompanied by a smart and proper marketing campaign. Teasers, countdowns, and social media engagement created a special sense of anticipation and excitement.
  3. High production quality: the music video for the song ‘Butter’ is memorable for its high production quality, memorable choreography, and colorful visuals. This is what unintentionally makes fans and other users re-watch the video more than once.
  4. Cross-platform promotion: BTS's presence on various social media platforms and their interaction with fans helped spread the word and maintain momentum before and after the release.

As you see, creating the most viewed video requires a combination of creativity, strategy, and promotion. By targeting your audience, optimizing your video for search engines, promoting it effectively, and creating engaging and informative content, you can increase your chances of creating a viral video that reaches millions of viewers. 

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