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Last month in Dubai, 36 creators, creator economy leaders, and platform folks locked themselves in a room at the Creators HQ for eight hours.

September brings a fresh set of YouTube updates that will boost your content’s reach, engagement, and monetization. From new AI-driven Shorts features to better streaming tools and smarter brand deals, these changes are designed to help you grow faster and more effectively. Let’s dive in.

On VidCon 2025, YouTube announced that over 1 billion hours of content are watched on TVs every day. TV viewership on YouTube has overtaken mobile since last year in the United States alone. But mobile devices still hold the majority of the views and attention on YouTube. So, how device trends can shape your content strategy? Let’s find out.

YouTube translation had no chance not to cross your mind in 2025. It’s the biggest thing YouTube itself is pushing, and even among our 3,000 creators, 13% already went big with professional dubbing. Add on top 36% more who at least tried auto-dubbing and AI.

If you’re a musician that’s serious about establishing a professional presence and maxing out the monetization, getting an Official Artist Channel (OAC) is massive. Verified channel looks professional, collects royalties accurately, and shows legitimacy to both fans and industry partners. Here’s how you do it.

YouTube is a global platform and a big market. What you need to know is where the shift is happening and why it matters to your revenue.

YouTube clocks in at 2.5 billion monthly active users. That’s more than a quarter of Earth’s population. It also spans over 100 countries and 80 languages.

We bet you’re guilty of not subscribing to all the channels you watch on YouTube, just like most of your viewers who enjoy your content but forget to hit that subscribe button. In this article, we have compiled 5 strategies on how to grow a YouTube channel and how to get more subscribers on YouTube.

When it comes to going global on YouTube, creators often think of subtitles, dubbing, or full-scale channel localization. While these options can work wonders, they aren’t the only path.

VidSummit is keeping its focus tight in 2025: it’s all about the YouTube creator business. How to pull in investors. How to get beyond AdSense. How to negotiate contracts. How to turn a channel into a sustainable business.